Updated on 9/9/2015
Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This is key information for brands looking to launch a Twitter account targeting US Latinos as it provides an estimate of how large the followership of your brand’s Twitter profile could potentially be. Further, this article contains insight into which language should be used for the voice of the Twitter profile. Choosing to use English, Spanish or a bilingual approach on the Twitter account is a very real question that all brands need to decide upon as they look to target the Hispanic market.
Now lets review the numbers.
9.6 Million US Hispanics using Twitter.
Today there are approximately 9.6 million US Hispanics on Twitter. Of that amount 31%, or 3.0 million Hispanics, prefer Spanish and would be more likely to follow a Twitter profile providing Spanish content. 44%, or 4.2 million US Latinos favor English and are more likely to follow a Twitter profile that is providing stories and media in English. Finally, 25% of US Hispanics (2.4 million) are bilingual …