Updated on August 31, 2015.
As of 2015, there are approximately 54 million Hispanics in the US holding nearly $1.5 trillion in purchasing power. As the US Hispanic population and purchasing power grows, it has become increasingly important for companies in many industries to translate their websites into Spanish. At face value this seems like a very simple proposition. However, it quickly becomes apparent that there are several ways to go about translating content. Which is best? This is a difficult question to answer. There are two basic methods of translating a page, using software or by hiring someone and there are instances where either method is superior.
In this article we provide a description of each method of translating a website to Spanish for you to consider when you’re faced with the tough decision of how to communicate with your Spanish seeking audience. We listed the time it would take as well as an approximate cost for a typical 10 page website.
Option 1 – Machine Translatation
Time: 15 minutes
Machine translations, such as Google Translate are increasing in popularity as they have continuously improved in accuracy. Google for example uses statistical machine translation which uses an …