Newsletter Signup

Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview

Nativa MEga logoNativa’s co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio.

In the recording, the announcer details how Natasha came from Argentina as an exchange student to the Ohio State University 10 years ago, where she met her husband and then moved to Columbus.  In 2011, as an advocate for the Latino community and with the desire to be an entrepreneur, Natasha started Nativa, a multicultural marketing agency, focusing on digital communications and relevant content creation.
IMG_0320With offices in Ohio and Arizona, Nativa’s sister company OYE! was also recognized as a Top Latino startup in 2014 and the only one with female ownership.

Natasha expects to continue growing and innovating within her profession. Congratulations Natasha for your accomplishments!

To hear the complete audio recording in Spanish click play below:

Continue Reading

Nativa’s Advantage as the Digital Multicultural Agency in Phoenix

320467_10150930103302967_344719277_nPhoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage.

For us at Nativa as a digital multicultural agency, we see hope, opportunity and values.

The reality is that Hispanics have been part of this area longer than our nation’s union. The cultural implications, understanding and influence simply can’t be denied.

That’s what inspired our co-founder, Eric Diaz, to make a huge move from Columbus, OH, and open a branch in the West Coast 4 years ago.

Over 6 years ago, Nativa (formally Social Media Spanish) was born digital as a humble web design and social media management company. As the web evolved and social media and culturally relevant content marketing rose in importance, we were able to adapt to those trends and start creating some of our own. This natural progression pushed us to become a true multicultural digital agency. (It just felt right!)

Numerous great multicultural agencies have been here in Phoenix for years before us. But most, if not all, started as traditional agencies doing traditional work (print, radio, TV, etc.).

Because digital is …

Continue Reading

Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference

smw-miamiFor the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of Miami, Florida.

According to Social Media Week Miami’s website, the conference “provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.”

This year, Eric’s session, The Untapped Opportunity With Hispanics and Social Media will focus on the struggles most brands are still experiencing and how businesses can best understand and capitalize on the fastest growing audience in the U.S.

Natasha will bring years of social media analytics and data measuring experience to her session, Social Analytics: The Key for Social ROI Success. Conference goers will learn how to leverage the wealth of social data now available through social media analytics tools to make better marketing and business decisions.

Natasha’s session starts at 4 pm on Thursday, September 25, and Eric’s at 3 pm on Friday, September 26.

Don’t miss this incredible conference. To register and get special pass deals for social Media Week Miami, please visit, www.socialmediaweek.org/miami/attend.

 

ABOUT NATIVA

Nativa is …

Continue Reading

CASE STUDY: CDC: (National Influenza Vaccination Week Outreach Campaign for the Latino Community)

Brief15912316241884.b2leDuUGjq8VYtHd726D_height640

Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu vaccination.   This campaign is important for its efforts to reach a minority demographic that is growing faster than any other US ethnic group.

ApproachYo-me-vacuno-LOGO

The Nativa team has strong relationships with many Latina Bloggers that have a robust influence in the Latino community. The role of the Nativa team is to reach out to these influencers and collaborate with them so they can share the message about the importance of flu vaccination with their blog readers and their followers on their many social media platforms.

Results

Just in the month of December 2013, the outreach campaign me-vacuno-featurereceived the collaboration of a total of 16 bloggers, located within Latino hubs such as Los Angeles, New York and even Puerto Rico. The campaign received a total of 484 engagements across digital platforms such as Facebook, Twitter, Pinterest, G+ and blogs.  This quantity of engagements in turn drove a huge amount of a
wareness for the flu awareness campaign based on the vast following of bloggers such …

Continue Reading

Case Study: CDC Social Media Outreach (Facebook en espanol)

The Nativa team was able to provide relevant Spanish language content to reach out to the Hispanic community and increase awareness of health issues as such as the flu as shown above.

Brief

The Nativa team was assigned with the task of creating a Spanish language Facebook (Facebook en español) and Twitter page for the Hispanic audience for the government entity Centers for Disease Control and Prevention (CDC). The goal of the CDC in this project was to increase online reach among Hispanics, foster engagement with this group, and to be known as a provider of credible, science-based health to all Hispanics in the US.

 

 

 

 

Through interactive quizzes on social media such as the “Health Super Stars” campaign shown above, the Nativa team helped the CDC increase online reach among Hispanics by fostering engagement with the Hispanic market.

Approach

We researched internally and worked closely with the CDC social media team to develop direct and clear messages in Spanish based on three pillars; health promotion, prevention, and safety. Our long term strategy included the development of a 12 month calendar of content for all Hispanic social media pages. This content calendar was largely supported by an …

Continue Reading

Social Media Spanish Rebranding as NATIVA

Why are we rebranding as Nativa?

One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web Consulting and Social Media Spanish (SMS).

New logo for the Nativa Agency

New logo for the Nativa Agency

Why not simply take the name of one of the existing brands?

We simply outgrew both of our previous company names and needed a new name that would guide us smoothly into the future as an agency capable of handling general market projects in addition to the Hispanic market.  Also, we have grown our capabilities into traditional areas such as radio PR, TV and we needed a name that allowed us to grow.

What will happen to SMS?

All services and relationships that SMS had will continue on under the new brand name of Nativa.  All content including websites, blogs and social media will be moved over to the new company name over the next few weeks.

What does this mean for our clients and partners?

Our clients and partners simply need to update the new company name on any contracts, and other agreements in the future.

What new services does SMS offer?

Continue Reading

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency

As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don’t know where to start. Well, you have a couple of options. You could roll up your sleeves and get your hands dirty trying to do it all on your own and see what happens. Or, you could reach out to a Hispanic marketing agency with years of experience in a variety of industries and let them take on the challenges that lie ahead. That leads me to my first question:

 How do you find a good Hispanic agency Partner?

sepia eric

In this podcast Eric Diaz gives you advice from his five years of experience on how you can effectively partner with a Hispanic marketing agency. Learn about what internal capabilities an agency should have and how to assess their previous Hispanic marketing work. Also in this podcast, Eric explains what specific indicators you can look out for to determine a good fit between you and the Hispanic agency.

With so many important factors like how and when to partner with an agency, take a minute and listen to this podcast. Then you can …

Continue Reading

How Government and Non-Profits are using Hispanic Social Media.

The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.”  Case Studies to include The Centers for Disease Control and Prevention (CDC) as well as NacerSano of the March of Dimes.

Register Here! https://www3.gotomeeting.com/register/993724878

Sponsored by Social Media Spanish, the national webinar series was created by the Hispanic PR Blog.

Among the hot topics that will be discussed are:
• What are some of the current best practices being used by government agencies and nonprofits to engage specific segments of the online Hispanic audience by delivering unique, targeted content to attract, engage, and create community.
• What are the key differences in running a campaign for government or a non-profit versus for a corporation?
• Case Studies including The Centers for Disease Control and Prevention (CDC) as well as NacerSano of the March of Dimes which illustrate how several government agencies and nonprofits are using the web and social media to actively engage Latinos online.
• How social media platforms like Facebook and Twitter meet the unique communication needs of government agencies and nonprofits.

Confirmed speakers for

Continue Reading

Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce

Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote the economic advancement of Florida’s Hispanic community. The FSHCC was founded in 2000, boasts an audience of 80,000 Florida businesses, employs 5 fulltime South Floridians, and has corporate partnerships that include Citibank, Ford, Pfizer, and Sprint to name a few.

In September, DK had a chance to speak with Mr. Herrera about the FSHCC’s current social media presence and their strategy to expand. Our overall objective was to get in the head of a social media campaign manager for a large non profit to better understand how they manage their campaign. Mr. Herrera explained that traditionally the FSHCC’s outreach efforts included networking events, education programs, and an e-Newsletter, but that lately it has been primarily focused on their social media campaign.

The FSHCC has several social media accounts, all with a solid following. They have found the most success with Facebook, Twitter, and YouTube. However, they are also starting to see LinkedIn as an effective tool. For maintaining these accounts they have used the social …

Continue Reading

Why Firms Need to Market to Hispanics

Hispanics are young and on Social Media, so why aren’t you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050).  The ever-growing Hispanic market within the United States offers tremendous opportunities for marketers. Today an estimated 17% of the US population is Hispanic. Furthermore, Hispanics are the largest growing demographic in the country.  The rate of growth in Hispanic purchasing power is equally impressive and by 2013 it is estimated that Hispanic purchasing power will be$1.3 trillion annually.

In addition to those inspiring figures, Hispanics are also avid users of the internet. In fact, Hispanic consumers are younger than the market as an aggregate.  They are also often early adopters of technology and frequently use social media sites.  More importantly, Hispanics frequently seek out product information online.  57% of Hispanics always go online to find product deals as opposed to 43% of the general market. Hispanics also prefer to learn about brands, compare prices, and make final decisions online. One of the most interesting statistics we found is that 72% of Hispanics trust an online product rating over a friends opinion.

These market conditions make social media a great …

Continue Reading