January 30, 2022
Do Your Agency Clients Need Multicultural Marketing?
In this recent podcast from the Smart Agency Masterclass, Jason Swenk sat down to speak with Eric Diaz and Natasha Pongonis, co-founders of Nativa, about how important multicultural marketing is and the significant impact it…
July 30, 2020
Business Travel in a Pandemic is like a Telenovela
Hi everyone! My name is Larissa Pagán and I work as a Social Media Marketing Specialist at Nativa. Recently, as part of another project outside of Nativa, I had the chance to take on an important assignment outside…
September 19, 2018
5 Ways to Advertise to Hispanics on Facebook and Instagram
With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…
July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
November 12, 2014
Natasha: Latina Entrepreneur of the Year
Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
September 22, 2014
Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
July 8, 2014
CDC (Latino LGBT Research & Ambassador Outreach)
Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
November 28, 2013
Start-ups and Latino Innovation
The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
August 23, 2013
The future of Ecommerce
A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and…
April 1, 2013
Women and Online Purchasing Power
Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…
February 18, 2013
What’s The Buzz About Facebook’s Graph Search Tool?
Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
July 14, 2010
Why Marketing to Hispanics using Social Media Works
Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…
June 3, 2010
Measuring Social Media Engagement
So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…
