With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her strategic multicultural retailers marketing and cross-cultural approach as well as to provide recommendations on how to get the most out of this year’s Summit.
Tracy is a passionate professional that enjoys embracing different cultures and languages through her work and lifestyle. She has been attending the Summit since its inception and we are so glad that we can share her perspective in multiculturalism and the MR360 Summit with you.
Nativa: What excites you the most about this year’s Summit?
Tracy Galindo: Between the Cultural Immersion tour that visits supermarkets in Hispanic, Middle Eastern and Filipino communities, a stellar lineup of speakers, and a Special Keynote from the always entertaining John Leguizamo, there’s certainly a lot to look forward to. However, one of my favorite parts of the summit has always been seeing how much fun brands have with their exhibits, and their sponsorship as a whole. Last year we tasted Tabasco-infused ice cream, immediately followed by a reception featuring the spiciest cocktails …
The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media sponsor for the Multicultural Retail 360 Summit for the third consecutive year. For the past three years Eric Diaz, Nativa’s co-founder and I have attended this summit to learn innovative multicultural marketing ideas and network with top leaders in the retail industry.
This Q&A with Don highlights why you should mark your calendars for the Summit this August.
Multicultural Retail Summit 2012
Natasha (Nativa): Could you tell me a little bit about how the idea for Multicultural Retail 360 Summit came about?
Mr. Longo: We started this event 11 years ago but it was called “Hispanic Retail 360.” This was during the same time period that the US Census came out and shocked many Americans with the news that Hispanic population growth had caught up to and even surpassed that of the African American demographic. Many did not realize that the Hispanic population was projected to grow at a substantially higher rate than all other ethnic segments over the next …
We at Nativa are very excited to be part of the Multicultural Retail 360 Summit event and connect with the successful retail and advertising professionals that will attend. We are expecting there to be top-notch Hispanic marketing content with presentations delivered by key sponsors and leading multicultural professionals based on real case studies. Not only does this summit provide an opportunity to connect with industry experts but also to learn from important decision-makers that are essential to keep our business thriving. We at Nativa are going with the mindset to learn important new strategies that we can implement for our clients and partners. Overall, we’re very excited to be part of this conference again, check out our wrap-up from of their most recent trips to this multicultural conference.
Attending an industry conference or summit is one of the best things you can do for the future of your business or brand that you manage. The Multicultural Retail 360 Summit is the only conference focused on identifying and segmenting multicultural consumer strategies to help retailers and communications agencies implement the appropriate product mix and marketing messages to boost revenues and customer loyalty with these growing consumer groups. This program …