Newsletter Signup

When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency

As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don’t know where to start. Well, you have a couple of options. You could roll up your sleeves and get your hands dirty trying to do it all on your own and see what happens. Or, you could reach out to a Hispanic marketing agency with years of experience in a variety of industries and let them take on the challenges that lie ahead. That leads me to my first question:

 How do you find a good Hispanic agency Partner?

sepia eric

In this podcast Eric Diaz gives you advice from his five years of experience on how you can effectively partner with a Hispanic marketing agency. Learn about what internal capabilities an agency should have and how to assess their previous Hispanic marketing work. Also in this podcast, Eric explains what specific indicators you can look out for to determine a good fit between you and the Hispanic agency.

With so many important factors like how and when to partner with an agency, take a minute and listen to this podcast. Then you can …

Continue Reading

How To Use Facebook Tabs

What is a Facebook tab?

A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?

Benefits of Facebook Tabs

eric diaz of social media spanish

Eric Diaz of Social Media Spanish

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.

For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.

For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest …

Continue Reading

The Benefits of Using an Email Marketing Drip Campaign

Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign?

 

In this episode of the podcast Eric Diaz, co-founder of Nativa, answers these questions and adds insight from his personal experience managing drip campaigns. Eric and I talk about the things you can do to grow your email list, how to get set up to do a drip campaign, and the benefits of each type of drip campaign.

A drip campaign can be an effective way for businesses to aid consumers through the sales cycle if executed properly. So whether you are a marketing expert or an entrepreneur who is just getting started, this podcast will help you start, launch, and properly manage a drip campaign for your business.

 

Please leave a comment below and let us know how drip campaigns have helped your business. We would love to hear from you.

If you want to hear a certain topic or challenge addressed in one of our podcasts, please leave a comment below.

Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and …

Continue Reading