January 24, 2023
TikTok UGC Rising Up
UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…
January 8, 2021
My Phoenix Marketing Internship Experience at Nativa
When I first spoke to Nativa co-owner Eric Diaz, it was during my interview. He asked me what I was most excited about in a potential internship, and I replied, "Finally using my Spanish." Nativa…
September 25, 2020
Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement
Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…
September 10, 2020
Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return
NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
June 19, 2020
Nativa Doing More to Support the Black Community
At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…
July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
