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Online listening Archives - Nativa

Spanish Sentiment Analysis
April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
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Press Releases
January 28, 2015

Nativa’s Advantage as the Digital Multicultural Agency in Phoenix

Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…
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Press Releases
November 12, 2014

Natasha: Latina Entrepreneur of the Year

Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Case Studies
June 10, 2014

Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign

The Charmin Bear family, as seen on the Charmin.com website. Brief P&G's Charmin toilet paper approached Nativa with the goal to find out how Hispanics felt about their product and the “Enjoy the Go” advertising…
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Case StudiesHispanic Sports Marketing
February 10, 2012

Super Bowl XLVI Ads: Hispanics Are Talking

With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…
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