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Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview

Nativa MEga logoNativa’s co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio.

In the recording, the announcer details how Natasha came from Argentina as an exchange student to the Ohio State University 10 years ago, where she met her husband and then moved to Columbus.  In 2011, as an advocate for the Latino community and with the desire to be an entrepreneur, Natasha started Nativa, a multicultural marketing agency, focusing on digital communications and relevant content creation.
IMG_0320With offices in Ohio and Arizona, Nativa’s sister company OYE! was also recognized as a Top Latino startup in 2014 and the only one with female ownership.

Natasha expects to continue growing and innovating within her profession. Congratulations Natasha for your accomplishments!

To hear the complete audio recording in Spanish click play below:

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2014 Ohio’s Hispanic Heritage Month Celebration

Nativa’s Natasha Pongonis Announced as Keynote Speaker

Hispanic Heritage Month

 

Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker for The 2014 National Welcome Week and Hispanic Heritage Month Celebration hosted by the Mayor of Columbus, Ohio, Michael B. Coleman.

This Friday, September 19th at 11:30 a.m. at The Center for Workforce Development at Columbus State Community College, community and government leaders, as well as influential local and regional businesses will celebrate minority Hispanic businesses bringing “positive economic impact” to the city of Columbus and state of Ohio, as well as our nation.

On this day, Mayor Michael B. Coleman, will address how “New American populations contribute cultural richness and increase the economic growth and development of the city.”

New census data shows a 9% increase of Hispanic population in Ohio since 2010 and that Hispanics now represent an estimated 3.4 percent of Ohio’s population. In 2012, Ohio’s Latino buying power totaled $8.2 billion, which was an increase of 432 percent since 1990.

This is important to us at Nativa because we haven’t just been leaders of this movement locally, but …

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Why a Hispanic Marketing Agency in Ohio?

An Argentine in Ohio

As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United States. I find it very interesting when people ask me why I, an Argentinean from birth, decided to move to Ohio and start my own Hispanic marketing agency here instead of Miami or Los Angeles. They certainly give very little credit to Ohio and the great opportunities that it offers to Hispanics and their businesses. That is why today I would like to share with you some of the reasons why I believe Ohio matters to the Hispanic marketing industry.

Natasha

Hispanic Influence in Ohio

Ohio is a very diverse state.  According to the 2006 American Community Survey by the U.S. Census Bureau, Ohio’s Hispanic population grew by 22.4 percent since 2000 and more than doubled since 1980. African Americans now represent 12.9 percent of the population, and several other minorities have made Ohio their preferred location to live. Hispanics however, are the fastest growing minority group in the state.

Ohio is also home to major corporations such as Wendy’s, Macy’s, The Limited Brands, Battelle, Kroger …

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