The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage.
In 2012 the Pew Research Hispanic Center, a project of the Pew Research Center, shows that 84% of Hispanic internet users between ages 18 and 29 are users of Facebook, Twitter or another social networking site.
Specifically to the Millennial age range (18-34), Hispanics over-index in their usage of social media. 86% of U.S. Hispanic Millennials use social media, compared to only 47% for their non-Millennial Hispanic elders, and the younger group is also more likely to follow a brand on social media.
A recent study, commissioned by Unilever with its media planning agency Mindshare and performed by social media tool ShareThis, concluded that Hispanic consumers are twice as likely to share content or click on shared content than the general population. They found that content shared by Hispanic consumers is 35% more likely to be clicked on than content shared by the non-Hispanic population. It was also discovered that Hispanic consumers are twice as likely to purchase the products they share about, compared to non-Hispanic consumers, who are only 1.3 times as likely to make a purchase …
If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and more specifically, U.S. Hispanic Millennials.
At Nativa we set out to provide you with 8 insights regarding Hispanic Millennials that can help you not only to understand this evolving market, but also to assist you in the creation of meaningful strategies to effectively reach this important market.
Hispanic Millennials are the second-largest group of Spanish-speaking Americans, and represent 17% of total U.S. Millennials. The median age of U.S.Hispanics is 27 (meaning the average Hispanic is a millennial) compared to 37 for the general market, a full 10 years older. The realization about how Hispanic Millennials are different than their mainstream counterparts in their consumption behavior and even from elder Hispanic generations has become an important lesson for anyone working in the advertising/marketing industry.
So let’s take a look at some of the main traits of the new U.S. Hispanic Millennials, shall we?
According to Hispanic marketing expert Mike Valdes Fauli, “Hispanic millennials are not acculturating; they’re shaping the broader culture. They’re …
Natasha Pongonis of Nativa named “Entrepreneur of the Year” by Latina Style
“Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave people willing to put everything on the line for an idea, a belief and a dream. In today’s transforming American landscape, much like early in our country’s formation, the brave surface by their ability to lead. Leadership, now more than ever, is shaping the new America.
Natasha, a native Argentinean along with her business partner Eric Diaz, a second-generation Peruvian, are leading an agency that has become a great influencer and leader in the digital media multicultural marketing space.
“The key to staying relevant in this business is to be able to evolve with the market and to seize these new growth opportunities.” Pongonis said in a recent interview for the Columbus CEO magazine.
“Understanding how the Hispanic demographic advances and realizing how these changes affect digital conversations and the use of the many different platforms are key factors to ensure our success and that of our clients.”
Pongonis’ role in the Latino Startup Alliance and Hispanicize 2014: Latino Startup of the Year
One of …
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of Miami, Florida.
According to Social Media Week Miami’s website, the conference “provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.”
This year, Eric’s session, The Untapped Opportunity With Hispanics and Social Media will focus on the struggles most brands are still experiencing and how businesses can best understand and capitalize on the fastest growing audience in the U.S.
Natasha will bring years of social media analytics and data measuring experience to her session, Social Analytics: The Key for Social ROI Success. Conference goers will learn how to leverage the wealth of social data now available through social media analytics tools to make better marketing and business decisions.
Natasha’s session starts at 4 pm on Thursday, September 25, and Eric’s at 3 pm on Friday, September 26.
Don’t miss this incredible conference. To register and get special pass deals for social Media Week Miami, please visit, www.socialmediaweek.org/miami/attend.
Nativa is …
Why are we rebranding as Nativa?
One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web Consulting and Social Media Spanish (SMS).
New logo for the Nativa Agency
Why not simply take the name of one of the existing brands?
We simply outgrew both of our previous company names and needed a new name that would guide us smoothly into the future as an agency capable of handling general market projects in addition to the Hispanic market. Also, we have grown our capabilities into traditional areas such as radio PR, TV and we needed a name that allowed us to grow.
What will happen to SMS?
All services and relationships that SMS had will continue on under the new brand name of Nativa. All content including websites, blogs and social media will be moved over to the new company name over the next few weeks.
What does this mean for our clients and partners?
Our clients and partners simply need to update the new company name on any contracts, and other agreements in the future.
What new services does SMS offer?
A new office for Nativa
If you hadn’t heard, Nativa is now coworking in Phoenix!
Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave
We are excited to be the primary tenant at Coworking on 15th Ave, a local office space in central Phoenix. Eric Diaz is the cofounder of this office area that is located in an awesome neighborhood close to Phoenix College. Coworking on 15th Ave is one among the several coworking areas sprouting all over Phoenix but sets itself apart with its neighborhood like atmosphere. Our Nativa team is thrilled to have the opportunity to work in a great location and also collaborate with other Phoenix locals who also cowork here. Not to mention we get to drink the best coffee, barbecue at lunch, and then blow off those calories playing dodgeball.
We look forward to seeing Coworking on 15th Ave grow to its full potential and establish itself within the Phoenix local community later on this fall.
About Coworking on 15th Ave
Coworking on 15th Ave was created for hard working people to get the job done without having to miss out on social interaction. Our mission is to …