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Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview

Nativa MEga logoNativa’s co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio.

In the recording, the announcer details how Natasha came from Argentina as an exchange student to the Ohio State University 10 years ago, where she met her husband and then moved to Columbus.  In 2011, as an advocate for the Latino community and with the desire to be an entrepreneur, Natasha started Nativa, a multicultural marketing agency, focusing on digital communications and relevant content creation.
IMG_0320With offices in Ohio and Arizona, Nativa’s sister company OYE! was also recognized as a Top Latino startup in 2014 and the only one with female ownership.

Natasha expects to continue growing and innovating within her profession. Congratulations Natasha for your accomplishments!

To hear the complete audio recording in Spanish click play below:

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Social Media Week Miami Conference Wrap Up

I have been to bigger conferences in Miami, but Social Media Week Miami was indeed a great event. The event had a mix of different marketers and media professionals and not the regular group I usually see.  Seeing familiar faces is great don’t get me wrong, but its nice to meet new people, and truly network.

As there was not thousands of people to swim through, the nice part was that my business partner Natasha Pongonis and I were able to go deeper with folks and really get to know them. As such we had had a nice opportunity to chat with great people such as some very entrepreneurial trailblazers from Spain as well as the owner of a New York non-profit organization helping to fight obesity among children.

My session, The Untapped Opportunity with Hispanics and Social Media was well attended and I was glad to have an experienced panel with me. The De La Riva group brought two seasoned Hispanic marketers and it was very interesting having their insights in Hispanic market research for big brands across the US and Latin America.  Also, Jeannette Kaplun from Hispana Global was as amazing as ever, and gave the audience true …

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Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference

smw-miamiFor the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of Miami, Florida.

According to Social Media Week Miami’s website, the conference “provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.”

This year, Eric’s session, The Untapped Opportunity With Hispanics and Social Media will focus on the struggles most brands are still experiencing and how businesses can best understand and capitalize on the fastest growing audience in the U.S.

Natasha will bring years of social media analytics and data measuring experience to her session, Social Analytics: The Key for Social ROI Success. Conference goers will learn how to leverage the wealth of social data now available through social media analytics tools to make better marketing and business decisions.

Natasha’s session starts at 4 pm on Thursday, September 25, and Eric’s at 3 pm on Friday, September 26.

Don’t miss this incredible conference. To register and get special pass deals for social Media Week Miami, please visit,



Nativa is …

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