With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her strategic multicultural retailers marketing and cross-cultural approach as well as to provide recommendations on how to get the most out of this year’s Summit.
Tracy is a passionate professional that enjoys embracing different cultures and languages through her work and lifestyle. She has been attending the Summit since its inception and we are so glad that we can share her perspective in multiculturalism and the MR360 Summit with you.
Nativa: What excites you the most about this year’s Summit?
Tracy Galindo: Between the Cultural Immersion tour that visits supermarkets in Hispanic, Middle Eastern and Filipino communities, a stellar lineup of speakers, and a Special Keynote from the always entertaining John Leguizamo, there’s certainly a lot to look forward to. However, one of my favorite parts of the summit has always been seeing how much fun brands have with their exhibits, and their sponsorship as a whole. Last year we tasted Tabasco-infused ice cream, immediately followed by a reception featuring the spiciest cocktails …
The 2016 Multicultural Retail 360 Summit will be the largest and most extensive business conference offered in its 11 year history. Originally known as ‘Hispanic Retail 360,’ this year’s conference will be the most encompassing as it will take a multicultural approach and focus on Hispanic, African-American, and Asian audiences. In addition, the conference will provide insight on generational and class segmentation market characteristics, from Millennials, aging Baby Boomers, and Generation Z consumers to upper class African-Americans, African-American women, and older Hispanics. Providing essential resources and insight, the 2016 Summit will be the ultimate tool for US retailers looking to successfully engage with the growing multicultural demographic.
Kicked off by a cultural immersion tour around San Diego, the 2016 Summit will provide excellent networking opportunities, 12 sessions on niche topics, working groups, and an appearance from esteemed actor/comedian/author John Leguizamo as guest speaker. Leguizamo, who came to the United States when he was 4, attributes his experience growing up as one of the first Latino children in his neighborhood as formative in his acting ability. According to Leguizamo, “I had to defend myself all the time. But this helped me to become
The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media sponsor for the Multicultural Retail 360 Summit for the third consecutive year. For the past three years Eric Diaz, Nativa’s co-founder and I have attended this summit to learn innovative multicultural marketing ideas and network with top leaders in the retail industry.
This Q&A with Don highlights why you should mark your calendars for the Summit this August.
Multicultural Retail Summit 2012
Natasha (Nativa): Could you tell me a little bit about how the idea for Multicultural Retail 360 Summit came about?
Mr. Longo: We started this event 11 years ago but it was called “Hispanic Retail 360.” This was during the same time period that the US Census came out and shocked many Americans with the news that Hispanic population growth had caught up to and even surpassed that of the African American demographic. Many did not realize that the Hispanic population was projected to grow at a substantially higher rate than all other ethnic segments over the next …