The 2016 Multicultural Retail 360 Summit will be the largest and most extensive business conference offered in its 11 year history. Originally known as ‘Hispanic Retail 360,’ this year’s conference will be the most encompassing as it will take a multicultural approach and focus on Hispanic, African-American, and Asian audiences. In addition, the conference will provide insight on generational and class segmentation market characteristics, from Millennials, aging Baby Boomers, and Generation Z consumers to upper class African-Americans, African-American women, and older Hispanics. Providing essential resources and insight, the 2016 Summit will be the ultimate tool for US retailers looking to successfully engage with the growing multicultural demographic.
Kicked off by a cultural immersion tour around San Diego, the 2016 Summit will provide excellent networking opportunities, 12 sessions on niche topics, working groups, and an appearance from esteemed actor/comedian/author John Leguizamo as guest speaker. Leguizamo, who came to the United States when he was 4, attributes his experience growing up as one of the first Latino children in his neighborhood as formative in his acting ability. According to Leguizamo, “I had to defend myself all the time. But this helped me to become…