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While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no secret. Brands and social media influencers are collaborating to market products on social platforms.
“Many Latinos are both empowered consumers and influential co-creators in the digital age – that is an exciting and powerful combination,” explains Maria Cabo, Digital and Multicultural Strategist.
An August 2016 Nielsen report states that at nearly 57 million strong, Hispanics represent almost 18% of the U.S. population. What’s more, this demographic is expected to account for 24% of the population by 2040 and 29% by 2060.
A study by Acosta Sales & Marketing and Univision Communications, also from August 2016, reveals that U.S. Hispanics are spending more on consumer packaged goods.
Brands are Working with Micro–Influencers
Of course, brands and agencies are taking notice, but the age of information has also ushered in an era of hyper-connectivity, co-creation, and cynicism on the part of the tech-savvy consumer. With that in mind, many forward-thinking companies are turning to an approach that is coming of age and is becoming a must-have …
The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage.
In 2012 the Pew Research Hispanic Center, a project of the Pew Research Center, shows that 84% of Hispanic internet users between ages 18 and 29 are users of Facebook, Twitter or another social networking site.
Specifically to the Millennial age range (18-34), Hispanics over-index in their usage of social media. 86% of U.S. Hispanic Millennials use social media, compared to only 47% for their non-Millennial Hispanic elders, and the younger group is also more likely to follow a brand on social media.
A recent study, commissioned by Unilever with its media planning agency Mindshare and performed by social media tool ShareThis, concluded that Hispanic consumers are twice as likely to share content or click on shared content than the general population. They found that content shared by Hispanic consumers is 35% more likely to be clicked on than content shared by the non-Hispanic population. It was also discovered that Hispanic consumers are twice as likely to purchase the products they share about, compared to non-Hispanic consumers, who are only 1.3 times as likely to make a purchase …
If you are a professional working in the Advertising or Marketing industries, it is very likely that you have spent considerable time thinking about the most effective way to reach and attract today’s Millennials and more specifically, U.S. Hispanic Millennials.
At Nativa we set out to provide you with 8 insights regarding Hispanic Millennials that can help you not only to understand this evolving market, but also to assist you in the creation of meaningful strategies to effectively reach this important market.
Hispanic Millennials are the second-largest group of Spanish-speaking Americans, and represent 17% of total U.S. Millennials. The median age of U.S.Hispanics is 27 (meaning the average Hispanic is a millennial) compared to 37 for the general market, a full 10 years older. The realization about how Hispanic Millennials are different than their mainstream counterparts in their consumption behavior and even from elder Hispanic generations has become an important lesson for anyone working in the advertising/marketing industry.
So let’s take a look at some of the main traits of the new U.S. Hispanic Millennials, shall we?
According to Hispanic marketing expert Mike Valdes Fauli, “Hispanic millennials are not acculturating; they’re shaping the broader culture. They’re …
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of Miami, Florida.
According to Social Media Week Miami’s website, the conference “provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.”
This year, Eric’s session, The Untapped Opportunity With Hispanics and Social Media will focus on the struggles most brands are still experiencing and how businesses can best understand and capitalize on the fastest growing audience in the U.S.
Natasha will bring years of social media analytics and data measuring experience to her session, Social Analytics: The Key for Social ROI Success. Conference goers will learn how to leverage the wealth of social data now available through social media analytics tools to make better marketing and business decisions.
Natasha’s session starts at 4 pm on Thursday, September 25, and Eric’s at 3 pm on Friday, September 26.
Don’t miss this incredible conference. To register and get special pass deals for social Media Week Miami, please visit, www.socialmediaweek.org/miami/attend.
Nativa is …
An Argentine in Ohio
As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United States. I find it very interesting when people ask me why I, an Argentinean from birth, decided to move to Ohio and start my own Hispanic marketing agency here instead of Miami or Los Angeles. They certainly give very little credit to Ohio and the great opportunities that it offers to Hispanics and their businesses. That is why today I would like to share with you some of the reasons why I believe Ohio matters to the Hispanic marketing industry.
Hispanic Influence in Ohio
Ohio is a very diverse state. According to the 2006 American Community Survey by the U.S. Census Bureau, Ohio’s Hispanic population grew by 22.4 percent since 2000 and more than doubled since 1980. African Americans now represent 12.9 percent of the population, and several other minorities have made Ohio their preferred location to live. Hispanics however, are the fastest growing minority group in the state.
Ohio is also home to major corporations such as Wendy’s, Macy’s, The Limited Brands, Battelle, Kroger …
What is a Facebook tab?
A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?
Benefits of Facebook Tabs
Eric Diaz of Social Media Spanish
In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.
For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.
For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest …
Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign?
In this episode of the podcast Eric Diaz, co-founder of Nativa, answers these questions and adds insight from his personal experience managing drip campaigns. Eric and I talk about the things you can do to grow your email list, how to get set up to do a drip campaign, and the benefits of each type of drip campaign.
A drip campaign can be an effective way for businesses to aid consumers through the sales cycle if executed properly. So whether you are a marketing expert or an entrepreneur who is just getting started, this podcast will help you start, launch, and properly manage a drip campaign for your business.
Please leave a comment below and let us know how drip campaigns have helped your business. We would love to hear from you.
If you want to hear a certain topic or challenge addressed in one of our podcasts, please leave a comment below.
Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and …
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa’s blog articles related to Hispanic social media and web news.
The Hispanic PR Blog is the nation’s No. 1 resource for news and views about Hispanic public relations and social media. The blog is part of Hispanic Media Trainers, LLC, a media and tradeshow company that also owns the annual Hispanic PR & Social Marketing Conference.
Visit the Hispanic PR Blog to sign up and get content from Social Media Spanish as well as many other top Hispanic Marketing Bloggers…