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Case StudiesHispanic Marketing
October 4, 2010

Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce

Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
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Hispanic Marketing
June 15, 2010

What to Read from the Top 2010 Hispanic Online Marketing Reports

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, we're here to make it easy.  This is our analysis of…
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Hispanic Marketing
May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…
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