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hispanic trends Archives - Nativa

Spanish Sentiment Analysis
April 1, 2016

Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
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Hispanic TrendsMillennials
June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…
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Hispanic TrendsMillennials
June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending   In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers.  When considering the…
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Hispanic TrendsMillennials
June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture   Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture.  Consider a recent Millennial…
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Hispanic TrendsMillennials
May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…
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Hispanic MarketingHispanic Trends
March 21, 2014

Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

In early March I had the opportunity to travel to Washington DC; I enjoy visiting this vibrant city, walking alongside Richard Romanesque and Queen Ann homes next to modern office buildings and usually getting lost…
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