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hispanic marketing Archives - Nativa

Conferences
September 5, 2016

Multicultural Retailers: Q&A with Tracy Galindo of Jewel-Osco and Albertsons

With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her…
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January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
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Employees
September 28, 2015

Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview

Nativa's co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio. In the recording, the announcer details how Natasha came from Argentina as an exchange student…
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Hispanic TrendsMillennials
June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…
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Hispanic TrendsMillennials
June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending   In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers.  When considering the…
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Hispanic TrendsMillennials
June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture   Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture.  Consider a recent Millennial…
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Hispanic TrendsMillennials
May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…
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Hispanic MarketingHispanic Trends
March 12, 2015

What Makes Arizona Hispanics Unique?

In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
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