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A Look inside Multicultural Retail 360 Summit 2016

The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media sponsor for the Multicultural Retail 360 Summit for the third consecutive year. For the past three years Eric Diaz, Nativa’s co-founder and I have attended this summit to learn innovative multicultural marketing ideas and network with top leaders in the retail industry.

This Q&A with Don highlights why you should mark your calendars for the Summit this August.

Hispanic Retail

http://www.thenativa.com/blog/why-we-are-attending-the-multicultural-retail-360-summit-2015/

Multicultural Retail Summit 2012

 

Natasha (Nativa): Could you tell me a little bit about how the idea for Multicultural Retail 360 Summit came about?

Mr. Longo: We started this event 11 years ago but it was called “Hispanic Retail 360.” This was during the same time period that the US Census came out and shocked many Americans with the news that Hispanic population growth had caught up to and even surpassed that of the African American demographic. Many did not realize that the Hispanic population was projected to grow at a substantially higher rate than all other ethnic segments over the next

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How To Use Facebook Tabs

What is a Facebook tab?

A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?

Benefits of Facebook Tabs

eric diaz of social media spanish

Eric Diaz of Social Media Spanish

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.

For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.

For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest …

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