The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA, an organization that delivers millions of loans, loan guarantees, contracts and other forms of assistance to small businesses through their 8(a) program, helps small businesses compete in the marketplace. As a result, Nativa will receive business development assistance for the next nine (9) years and will be able to use many valuable resources that offer expertise in business operations.
Nativa, an industry expert in Hispanic digital communications has a long history of providing digital strategy for government organizations including the Centers for Disease Control & Prevention, Federal Drug Administration (FDA), and the Agency for Healthcare Research & Quality (AHRQ). With this certification Nativa may now bid directly for contracts with government agencies, instead of subcontracting with federal agencies which it has done since 2011.
“We are very excited for the opportunities that the 8a certification presents to us,” commented Eric Diaz, Co-founder of Nativa. We feel that working directly with our government partners allows us the opportunity to provide overall better value …
A Break from the Action…
Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided to take a drive to clear my head, and in search of fast food. As I tried to wiggle my way through traffic on the freeway, something that seemed to blend into the landscape most of the time suddenly popped out at me. My eyes couldn’t help but look up at a giant picture of Taylor Swift staring down at me as she held a can of Diet Coke that was the size of a minivan. It was a billboard.
Billboards provide a Pulse of Hispanic Marketing
As a digital marketer I know it may sound strange, but billboards can tell us so much about how companies are targeting the mass market today. The reason I am fascinated with billboards is that they hold our attention and, for those few seconds, they tell us a story before we shift our eyes back to the road and what lies ahead of us. Billboards help us take a pulse of what is happening in the marketing …
The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The Centers for Disease Control and Prevention (CDC) as well as NacerSano of the March of Dimes.
Register Here! https://www3.gotomeeting.com/register/993724878
Sponsored by Social Media Spanish, the national webinar series was created by the Hispanic PR Blog.
Among the hot topics that will be discussed are:
• What are some of the current best practices being used by government agencies and nonprofits to engage specific segments of the online Hispanic audience by delivering unique, targeted content to attract, engage, and create community.
• What are the key differences in running a campaign for government or a non-profit versus for a corporation?
• Case Studies including The Centers for Disease Control and Prevention (CDC) as well as NacerSano of the March of Dimes which illustrate how several government agencies and nonprofits are using the web and social media to actively engage Latinos online.
• How social media platforms like Facebook and Twitter meet the unique communication needs of government agencies and nonprofits.
Confirmed speakers for …