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facebook Archives - Nativa

January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
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Conferences
September 22, 2014

Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference

For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Advertising - Social MediaHispanic MarketingPodcasts
June 28, 2013

The Dangers of Using a General Market Agency When Targeting Hispanics – Part 2

Do you use Facebook to advertise or promote your business? Or, have you thought about using Facebook ads to reach more potential clients and grow your business? When targeting Hispanics with Facebook ads there are…
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Advertising - Social MediaCase StudiesHispanic Marketing
June 26, 2013

The Dangers of Using a General Market Agency to Execute a Hispanic Campaign – Part 1

Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is paramount to the success of a campaign.…
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February 18, 2013

What’s The Buzz About Facebook’s Graph Search Tool?

Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
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Presentations
February 21, 2011

How Government and Non-Profits are using Hispanic Social Media.

The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.”  Case Studies to include The…
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