A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast as for other social channels such as Instagram and Snapchat. It is also very important to note in which language you would want to launch your newly created Facebook page. Choosing between English, Spanish, or Bilingual is a key question when making a Facebook page to establish a business brand. So let’s review how many US Hispanics could potentially sign up as a fan on your brand’s Facebook Page.
How many Hispanics are English or Spanish Dominant?
In today’s environment there are 28.03 million US Hispanics on Facebook. Of that amount 31%, or 8.7 million Hispanics, prefer Spanish and would be encouraged to become a fan of a fan page providing Spanish content. A higher number, 12.4 million Hispanics favor English and are more likely to become a fan of a page that is providing stories and media in English. And last but not least, 25% of US Hispanics (7 million) are bilingual and consume content in either language. The graph below sums it …
Updated on 9/9/2015
Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This is key information for brands looking to launch a Twitter account targeting US Latinos as it provides an estimate of how large the followership of your brand’s Twitter profile could potentially be. Further, this article contains insight into which language should be used for the voice of the Twitter profile. Choosing to use English, Spanish or a bilingual approach on the Twitter account is a very real question that all brands need to decide upon as they look to target the Hispanic market.
Now lets review the numbers.
9.6 Million US Hispanics using Twitter.
Today there are approximately 9.6 million US Hispanics on Twitter. Of that amount 31%, or 3.0 million Hispanics, prefer Spanish and would be more likely to follow a Twitter profile providing Spanish content. 44%, or 4.2 million US Latinos favor English and are more likely to follow a Twitter profile that is providing stories and media in English. Finally, 25% of US Hispanics (2.4 million) are bilingual …
A Break from the Action…
Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided to take a drive to clear my head, and in search of fast food. As I tried to wiggle my way through traffic on the freeway, something that seemed to blend into the landscape most of the time suddenly popped out at me. My eyes couldn’t help but look up at a giant picture of Taylor Swift staring down at me as she held a can of Diet Coke that was the size of a minivan. It was a billboard.
Billboards provide a Pulse of Hispanic Marketing
As a digital marketer I know it may sound strange, but billboards can tell us so much about how companies are targeting the mass market today. The reason I am fascinated with billboards is that they hold our attention and, for those few seconds, they tell us a story before we shift our eyes back to the road and what lies ahead of us. Billboards help us take a pulse of what is happening in the marketing …