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How Many Latinos in the US on Instagram

Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have more Hispanic users than on Twitter due to its growth over the past few years. This is important to keep in mind as your company decides which channels would be optimal for your Hispanic campaign as well as which language would appeal to your audience.

Let’s look at the numbers:

13.1 Million US Hispanics use Instagram 

Today there are approximately 13.1 million US Hispanics on Instagram. Of that amount 4.1 million Hispanics or 31% prefer Spanish and would most likely follow an Instagram page providing Spanish Content. 5.8 million Hispanics or 44% favor English and are most likely to follow an Instagram page that has English content. Finally, 3.3 million Hispanics (25%) are bilingual and would follow an Instagram page profile in either language.

The graphic below helps to visualize:

latinos in the us

Calculations of Hispanics on Instagram:

1. Total US Hispanic Adults over 18 = 38.4MM based on 2014 US Census estimates.
2.Total US Hispanic Instagram Users = 13.1MM (38.4 * 34%).  Based on

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How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast as for other social channels such as Instagram and Snapchat. It is also very important to note in which language you would want to launch your newly created Facebook page. Choosing between English, Spanish, or Bilingual is a key question when making a Facebook page to establish a business brand. So let’s review how many US Hispanics could potentially sign up as a fan on your brand’s Facebook Page.

How many Hispanics are English or Spanish Dominant?

In today’s environment there are 28.03 million US Hispanics on Facebook. Of that amount 31%, or 8.7 million Hispanics, prefer Spanish and would be encouraged to become a fan of a fan page providing Spanish content. A higher number, 12.4 million Hispanics favor English and are more likely to become a fan of a page that is providing stories and media in English. And last but not least, 25% of US Hispanics (7 million) are bilingual and consume content in either language.  The graph below sums it …

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How Many US Hispanics on Twitter

Updated on 9/9/2015

Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter.  Today we announce the much needed update which discusses the number of total US Hispanics on Twitter.  This is key information for brands looking to launch a Twitter account targeting US Latinos as it provides an estimate of how large the followership of your brand’s Twitter profile could potentially be.  Further, this article contains insight into which language should be used for the voice of the Twitter profile.  Choosing to use English, Spanish or a bilingual approach on the Twitter account is a very real question that all brands need to decide upon as they look to target the Hispanic market.

Now lets review the numbers.

9.6 Million US Hispanics using Twitter.

Today there are approximately 9.6 million US Hispanics on Twitter.  Of that amount 31%, or 3.0 million Hispanics, prefer Spanish and would be more likely to follow a Twitter profile providing Spanish content. 44%, or 4.2 million US Latinos favor English and are more likely to follow a Twitter profile that is providing stories and media in English. Finally, 25% of US Hispanics (2.4 million) are bilingual …

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Q&A: With PEW Research Center’s Director of Hispanic Research – Part II

During my one-on-one interview with Mark Hugo Lopez, we discussed a variety of topics regarding Hispanics in America, education, politics and current trends that are shaping America from a demographic to a social standpoint.

This blog is a continuation of my one-on-one interview with Mark Hugo Lopez, Director of Hispanic research at the Pew Research Center.

Pew Research Center


Natasha (Nativa): Are age or geographic location influential factors in social trends? And, is there any correlation among these?

Mr. Lopez: In terms of geography, the Hispanic population in the United States has become much more dispersed. Some of the fastest growing places are actually in the Southeast. Georgia, for example, is the 10th largest Hispanic state by population. Now what’s surprising is that it’s just behind New Mexico, one of the older well established Hispanic states. In fact, it’s the only other state besides California where Hispanics are the single largest racial or ethnic group. Georgia’s story really is a reflection of where there’s been a lot of growth in the Hispanic population. Atlanta is one of the fast growing Latino populations, as are some of the rural parts of Georgia. It’s not just limited to Georgia, the same thing is happening

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Q&A: With Pew Research Center’s Director of Hispanic Research – Part I

In early March I had the opportunity to travel to Washington DC; I enjoy visiting this vibrant city, walking alongside Richard Romanesque and Queen Ann homes next to modern office buildings and usually getting lost after leaving a metro station. During this trip I  met with some of our partner agencies to learn about their current work, visiting their expanded offices and strengthening our relationships. Each time that I travel for business I like to connect with professionals that are providing a significant contribution to better the understanding of the rich Hispanic culture in the U.S.  This trip, I had the privilege to meet in person and have a one-on-one interview with Mark Hugo Lopez, Director of Hispanic research at the Pew Research Center.


Pew Research Center, Hispanic population analysis.

Pew Research Center: Hispanic population analysis.


Mark’s job is to coordinate and direct the Pew Research Center’s Hispanic Trends Project and assist colleagues on any research that is related to Latinos that includes analyzing their attitudes, views of religion, politics and immigration reform. As a director he helps to shape the research program related to Latinos across the Pew Research Center.


Natasha (Nativa): How is a topic selected for research and what

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