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The future of Ecommerce

A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and areas of communication and marketing were at the event as well as a group of journalists from different countries. That evening I was asked by a journalist of my home country, Argentina, if I would like to do an interview about ecommerce for one of the most prominent newspaper, La Nación. Here are my notes on this interview:



Advancements in technology increased usage of smart phones and tablets, the easy access to social networks are radically changing our buying behavior and lifestyle, promoting the rapid growth of ecommerce around the world.

A recent study published in the United States showed an estimated 17% ($1.2 trillion) growth for ecommerce in Asian countries, where ecommerce growth is particularly strong.  It is expected that China, a country that has a strong ecommerce economy and has seen strong economic growth overall, will grow as much as 65.1% in 2013.

Worldwide average ecommerce by eMarketer

Worldwide average ecommerce by eMarketer


In the global market of online sales, Latin America is also showing …

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Marketers Perspective: 2012 Hispanic Retail 360 Summit

Every year there are scores of conferences that beckon my attention. They all claim to be the go-to event where you will not only learn key strategies, but also have the chance to connect with important people that will help your business grow.  Of course the budget of a small agency will not allow me to attend all conferences so I must be wise as I selectively choose. That said, last week I attended the Hispanic Retail 360 Summit in Los Angeles and I was extremely satisfied.

Good Conferences Bring Good People

Overall, from a marketers perspective on making connections, their is no better Hispanic marketing conference. That is a tough comparison too because the LATISM conference has great content, Hispanicize is quickly turning into a Latino version of SXSW, and both bring in great crowds.  However, in LA last week every time I sat down, I found myself surrounded by marketing directors and managers running some of the most iconic U.S. brands. And they were great, inspiring people who were normal and genuine; I spoke with the Stop & Shop marketing manager about efficient work-spaces. A Best Buy VP personally invited me to a gala in the city …
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Hispanic Retail – 2012 Conference

A Conference Not To Be Missed

One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and is a spokesperson for Pepsi. She—along with other Latino celebrities—represents the burgeoning Hispanic population that is conversely taking over America’s retail industry.



The Hispanic Retail 360 Summit is shedding light on this mammoth market during it’s eighth annual conference taking place August 15 – 17th at the J. W. Marriott at LA Live in Los Angeles, California. The conference and exposition aims to help retailers maximize their business with the growing Hispanic market in the U.S., and comes at no better time. Researchers from IBISWorld reveal that in 2011 alone, the overall buying power of Hispanics in the US hovered at the $1.1 Trillion mark, 9.5 percent of the US total.

Below is a video in which Lili Gil explains the top reasons to attend the Hispanic Retail 360 Summit:

Actor, Spokesman and Retired Soldier J.R. Martinez Will Keynote Hispanic Conference

The summit’s keynote, is J.R. Rodriguez,13 season winner of ABC’s “Dancing with the Stars”, 2012 Tournament of Roses …

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