With only two weeks left for the Multicultural Retail 360 Summit, we had the opportunity to have a one-on-one interview session with Tracy Galindo, Marketing Consultant at Jewel-Osco and Albertsons to learn more about her strategic multicultural retailers marketing and cross-cultural approach as well as to provide recommendations on how to get the most out of this year’s Summit.
Tracy is a passionate professional that enjoys embracing different cultures and languages through her work and lifestyle. She has been attending the Summit since its inception and we are so glad that we can share her perspective in multiculturalism and the MR360 Summit with you.
Nativa: What excites you the most about this year’s Summit?
Tracy Galindo: Between the Cultural Immersion tour that visits supermarkets in Hispanic, Middle Eastern and Filipino communities, a stellar lineup of speakers, and a Special Keynote from the always entertaining John Leguizamo, there’s certainly a lot to look forward to. However, one of my favorite parts of the summit has always been seeing how much fun brands have with their exhibits, and their sponsorship as a whole. Last year we tasted Tabasco-infused ice cream, immediately followed by a reception featuring the spiciest cocktails …