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Why use OYE! – Hispanic Social Media Listening Tool

Updated April 1, 2016.

As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand?

That is the question you are asking about your brand, or your client’s brand.  Our team is here to help by offering you a deal where we will perform a 30 day comprehensive Hispanic social media listening analysis of your brand’s engagement with this growing market.

This is what you will get:

  • 30 Day comprehensive analysis using OYE! Hispanic social media listening tool which gains insights from Latinos that post online in both English and Spanish.
  • Conversation Drivers: Trends that can be found in what is said about your brand/product
  • Ad Campaign/Event Analysis: Which ads and events sparked the most positive sentiment engagement online
  • Verbatim & Consumer Trends: What people are actually saying about your product/brand
  • Leading Sources: Focus on which forums Hispanics talk about your product/brand
  • Sentiment Analyis: Positive or negative sentiment in the general market does not necessarily equate to the Hispanic market
  • Influential Fans & Followers: Which are the influential Hispanic leaders of the conversation that your brand should communicate with
  • Ideas that Spark: Based on
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What is Online Listening?

What is Online Listening?

In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people’s conversations online about a specific brand, product, or company. Online listening tracks what people are saying by pulling keywords that are relevant to a brand from thousands of publicly posted sources such as Facebook, Twitter, Blogger, Tumblr, and a ton of other forums online.

What Are the Benefits of Online Listening?

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As a business owner or marketer you can listen to opinions, concerns, and preferences to get a feel for market trends. With this insight you can predict consumer behavior or change your marketing campaign according to what the data tells you. Online listening can give your business an advantage over your competitors by giving you data to predict trends, create more effective marketing campaigns, and find online influencers in your industry. See how online listening has benefited such companies as Sherwin Williams, Fox Broadcasting, the Center for Disease Control and Prevention, and Proctor and Gamble.

We tell the story about how a Hispanic marketing agency with offices in Phoenix, Arizona and Columbus, Ohio became an industry expert in Spanish online listening and is …

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Sentiment Analysis: Bad reputation in English = Bad reputation in Spanish?

A few weeks back we gave a presentation during the webinar, “Best Practices on Measuring Hispanic Social Media Campaigns ” about sentiment analysis and the differences one may find between what is said in English about a brand vs what is said in Spanish. There were many interesting questions about Spanish social media monitoring and we wanted to continue that conversation here.

So if a company has a bad reputation in English does that mean they necessarily have an equally bad reputation in Spanish?

It may, but not necessarily.  Brands and agencies need to perform sentiment analysis to compare whether the feelings for a brand are the same in multiple languages.  This monitoring should be performed at least weekly as sentiment can change very quickly depending on what is in the news and being discussed online.

Can an individual campaign have varying results between English and Spanish?

Absolutely.  As some of the work we do for our clients, we are often asked to review what is being said on Twitter, blogs, etc. about specific campaigns.  We have had the chance to look at some winners in both languages, campaigns that are dogs in both languages, and a few campaigns …

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