Newsletter Signup

How Many Latinos in the US on Instagram

Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have more Hispanic users than on Twitter due to its growth over the past few years. This is important to keep in mind as your company decides which channels would be optimal for your Hispanic campaign as well as which language would appeal to your audience.

Let’s look at the numbers:

13.1 Million US Hispanics use Instagram 

Today there are approximately 13.1 million US Hispanics on Instagram. Of that amount 4.1 million Hispanics or 31% prefer Spanish and would most likely follow an Instagram page providing Spanish Content. 5.8 million Hispanics or 44% favor English and are most likely to follow an Instagram page that has English content. Finally, 3.3 million Hispanics (25%) are bilingual and would follow an Instagram page profile in either language.

The graphic below helps to visualize:

latinos in the us

Calculations of Hispanics on Instagram:

1. Total US Hispanic Adults over 18 = 38.4MM based on 2014 US Census estimates.
2.Total US Hispanic Instagram Users = 13.1MM (38.4 * 34%).  Based on

Continue Reading

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast as for other social channels such as Instagram and Snapchat. It is also very important to note in which language you would want to launch your newly created Facebook page. Choosing between English, Spanish, or Bilingual is a key question when making a Facebook page to establish a business brand. So let’s review how many US Hispanics could potentially sign up as a fan on your brand’s Facebook Page.

How many Hispanics are English or Spanish Dominant?

In today’s environment there are 28.03 million US Hispanics on Facebook. Of that amount 31%, or 8.7 million Hispanics, prefer Spanish and would be encouraged to become a fan of a fan page providing Spanish content. A higher number, 12.4 million Hispanics favor English and are more likely to become a fan of a page that is providing stories and media in English. And last but not least, 25% of US Hispanics (7 million) are bilingual and consume content in either language.  The graph below sums it …

Continue Reading

How Many US Hispanics on Twitter

Updated on 9/9/2015

Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter.  Today we announce the much needed update which discusses the number of total US Hispanics on Twitter.  This is key information for brands looking to launch a Twitter account targeting US Latinos as it provides an estimate of how large the followership of your brand’s Twitter profile could potentially be.  Further, this article contains insight into which language should be used for the voice of the Twitter profile.  Choosing to use English, Spanish or a bilingual approach on the Twitter account is a very real question that all brands need to decide upon as they look to target the Hispanic market.

Now lets review the numbers.

9.6 Million US Hispanics using Twitter.

Today there are approximately 9.6 million US Hispanics on Twitter.  Of that amount 31%, or 3.0 million Hispanics, prefer Spanish and would be more likely to follow a Twitter profile providing Spanish content. 44%, or 4.2 million US Latinos favor English and are more likely to follow a Twitter profile that is providing stories and media in English. Finally, 25% of US Hispanics (2.4 million) are bilingual …

Continue Reading

8 Insights to know about hispanic millennials, #8 Advertising

Advertising

AdvertisingUS Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested in receiving advertisements on their mobile devices, compared to only 9% of non-Hispanics of the same age group.  In fact 23% of Hispanic Millennials confirmed they would be likely to follow up and complete a purchase of products they had seen advertised on their mobile devices.  This can be compared with just 14% of non-Hispanics who reported the same.

Additionally, in 2013 Hispanic market research firm ThinkNow found that 77% of Hispanic Millennials confirmed that advertising received on their mobile phones provided information useful to them about new products and services they would consider for purchase.

 

There you have it. So whether you are actively pursuing the Hispanic Millennial market or simply care to know more about this group we sure hope that you enjoy this Hispanic mobile advertising report. Please take a moment to share with us via social media or our contact form about what your brand is doing to connect with this ever-evolving, and always interesting group!


Want the full report

Continue Reading

8 Insights about Hispanic Millennials – Mobile Usage, #7

Mobile

MobileSmartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this? you may wonder. Consider that Hispanic Millennials mobile usage is often impacted by the likelihood that they may live in multigenerational households with more people in them, where in these cases mobile devices offer special benefits: including privacy and freedom.

Some recently published facts from the 2014 Nielsen Digital Consumer Report include that mobile data usage is 16% higher among Hispanics compared with non-Hispanics. Hispanics are twice as likely to upgrade their tablets as their peers, and nearly half (49%) of all Hispanic respondents planned to upgrade their smartphones within the next 6 months.


Want the full report with all 8 insights? Get it emailed to you by requesting it below.

Download Report:

 

 

References:
http://www.slideshare.net/tinhanhvy/the-digital-consumer-report-2014-nielsen (#
http://issuu.com/azhcc/docs/2014_datos_az_book/1

Continue Reading

8 Things to Know About U.S. Hispanic Millennials, #2 Social Media

Social Media:

SocialMediaThe evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage.

In 2012 the Pew Research Hispanic Center, a project of the Pew Research Center, shows that 84% of Hispanic internet users between ages 18 and 29 are users of Facebook, Twitter or another social networking site.

Specifically to the Millennial age range (18-34), Hispanics over-index in their usage of social media.  86% of U.S. Hispanic Millennials use social media, compared to only 47% for their non-Millennial Hispanic elders, and the younger group is also more likely to follow a brand on social media.

A recent study, commissioned by Unilever with its media planning agency Mindshare and performed by social media tool ShareThis, concluded that Hispanic consumers are twice as likely to share content or click on shared content than the general population.  They found that content shared by Hispanic consumers is 35% more likely to be clicked on than content shared by the non-Hispanic population. It was also discovered that Hispanic consumers are twice as likely to purchase the products they share about, compared to non-Hispanic consumers, who are only 1.3 times as likely to make a purchase …

Continue Reading

What’s The Buzz About Facebook’s Graph Search Tool?

Facebook's Graph Search

Graph Search – personalized search results

Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands, and has provided a much-needed space for companies to communicate and interact with customers.

On January 15, Facebook announced an upgrade featured called Graph Search that acts as a search tool in partnership with Microsoft’s Bing.  Graph Search’s functionalities are in beta and somewhat limited but focus on four main areas: people, photos, places and interests. Graph Search enables its members to sift through Facebook’s data indexed by interests, locations and recommendations via a search bar located at the top of a Facebook profile.

 

Graph Search is available now in a very limited beta program for English (US) audiences.

Graph Search is available now in a very limited beta program for English (US) audiences.

 

Privacy & Best Practices

Searches can be very simple questions like “friends who like dogs” or “Italian restaurants in NYC liked by my friends”. These searches are defined by your friends and their friends’ interests and activity but are limited by users’ privacy settings, which prevents certain items from being shared. According to Facebook, Graph Search will only share content that was …

Continue Reading

Using Google+ Hangouts to Connect our 3 National Offices

The Annual Digital Retreat

This story is about a meeting, but not just any typical meeting. Three teams met for the first time, “face to face,” across three states a cumulative 3,000 miles apart.

While Columbus, OH is our largest office, we have a number of employees in both our Phoenix and Miami offices that made it appropriate for us to see each other, albeit virtually, during the meeting.

The purpose of the meeting was to establish our first annual retreat for all employees of DK Web Consulting and Social Media Spanish.  It was a Saturday morning in early January where team members from all three offices got together via Google+ Hangouts to get to know each other on a more personal level, brainstorm ideas and discuss where the team is headed for 2013 and beyond.

Members of the Miami team gathered for the annual meeting

Members of the Miami team gathered for the annual digital retreat.

So why Google+ Hangouts?

The choice of Google+ Hangouts is an interesting topic as we habitually use Skype each and every day for our internal communications.  We have also recently begun to use join.me for many internal meetings but for this retreat we felt we needed more of a personal experience; we

Continue Reading

Marketer’s Perspective: LATISM 2012 Conference

As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints.  While LATISM 2012 was not the best conference I’ve been to, it still held its value.  The content was solid and the people that I met also made the trip worthwhile.

Houston Calling

Having never been to Houston, I was excited to visit Space City.  The conference definitely had that “big city” feel, as it was held at the Downtown Hyatt near many Houston attractions. My business partner and Social Media Spanish co-owner Natasha Pongonis joined me for the conference too, which allowed us to have internal meetings in our off time from the conference.

Social Media Spanish team at the Toyota red carpet opening for LATISM 2012

Social Media Spanish team at the Toyota red carpet opening for LATISM 2012.

And the Bloggers came out in Force!

LATISM is known for bringing out bloggers, and this year was no different.  Two out of three people I met was a blogger it seemed, which was great as I frequently work with bloggers and always enjoy connecting with a new one.  I specifically enjoyed connecting with Holdin’ Out for a Hero, …

Continue Reading

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is one of the 3.9 million women with children who write blogs in the US—a number estimated to increase by 500,000 in the next couple of years. Even though only 2 percent of bloggers belong to the “Mommy bloggers category,” this small sector of the blogosphere represents a huge platform for brands seeking to reach a powerful, niche market. These bloggers receive more than 500 pitches a day and in turn produce focused content that arguably helps disseminate a brand’s message better than other sources.

 

 

As an influencer and pivotal member of the Latina blogging community, Romina offers valuable insight into why companies should not only seek out bloggers but also consider blogging as part of their overall marketing strategy.

 

Interview with Romina Tibytt of Mama XXI

 

Why should large companies trying to reach the Latino market consider bloggers as part of their overall Web strategy?

Blogs are all the rage right now and the preferred medium for users to …

Continue Reading