Category

Social Media Trends

January 13, 2016

How Many Latinos in the US on Instagram

Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
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January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
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Hispanic Marketing
September 9, 2015

How Many US Hispanics on Twitter

Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter.  Today we announce the much needed update which discusses the number of total US Hispanics on Twitter.  This…
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February 18, 2013

What’s The Buzz About Facebook’s Graph Search Tool?

Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
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Presentations
February 6, 2013

Using Google+ Hangouts to Connect our 3 National Offices

The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
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Conferences
November 20, 2012

Marketer’s Perspective: LATISM 2012 Conference

As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints.  While LATISM 2012 was…
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April 2, 2012

Does Your Campaign Need a Network of Bloggers? Part II

Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
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