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Nativa Endorsed by the U.S. Small Business Administration as an 8a Certified Hispanic Agency

The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA, an organization that delivers millions of loans, loan guarantees, contracts and other forms of assistance to small businesses through their 8(a) program, helps small businesses compete in the marketplace. As a result, Nativa will receive business development assistance for the next nine (9) years and will be able to use many valuable resources that offer expertise in business operations.

Nativa, an industry expert in Hispanic digital communications has a long history of providing digital strategy for government organizations including the Centers for Disease Control & Prevention, Federal Drug Administration (FDA), and the Agency for Healthcare Research & Quality (AHRQ). With this certification Nativa may now bid directly for contracts with government agencies, instead of subcontracting with federal agencies which it has done since 2011.

“We are very excited for the opportunities that the 8a certification presents to us,” commented Eric Diaz, Co-founder of Nativa. We feel that working directly with our government partners allows us the opportunity to provide overall better value …

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Nativa’s Advantage as the Digital Multicultural Agency in Phoenix

320467_10150930103302967_344719277_nPhoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage.

For us at Nativa as a digital multicultural agency, we see hope, opportunity and values.

The reality is that Hispanics have been part of this area longer than our nation’s union. The cultural implications, understanding and influence simply can’t be denied.

That’s what inspired our co-founder, Eric Diaz, to make a huge move from Columbus, OH, and open a branch in the West Coast 4 years ago.

Over 6 years ago, Nativa (formally Social Media Spanish) was born digital as a humble web design and social media management company. As the web evolved and social media and culturally relevant content marketing rose in importance, we were able to adapt to those trends and start creating some of our own. This natural progression pushed us to become a true multicultural digital agency. (It just felt right!)

Numerous great multicultural agencies have been here in Phoenix for years before us. But most, if not all, started as traditional agencies doing traditional work (print, radio, TV, etc.).

Because digital is …

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Natasha: Latina Entrepreneur of the Year

IMG_0320Natasha Pongonis of Nativa named “Entrepreneur of the Year” by Latina Style

“Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave people willing to put everything on the line for an idea, a belief and a dream. In today’s transforming American landscape, much like early in our country’s formation, the brave surface by their ability to lead. Leadership, now more than ever, is shaping the new America.

Natasha, a native Argentinean along with her business partner Eric Diaz, a second-generation Peruvian, are leading an agency that has become a great influencer and leader in the digital media multicultural marketing space.

“The key to staying relevant in this business is to be able to evolve with the market and to seize these new growth opportunities.” Pongonis said in a recent interview for the Columbus CEO magazine.

“Understanding how the Hispanic demographic advances and realizing how these changes affect digital conversations and the use of the many different platforms are key factors to ensure our success and that of our clients.”

Pongonis’ role in the Latino Startup Alliance and Hispanicize 2014: Latino Startup of the Year

One of …

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Nativa will now be Coworking in central Phoenix

A new office for Nativa

If you hadn’t heard, Nativa is now coworking in Phoenix!

eric diaz at coworking on 15th ave

Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave

We are excited to be the primary tenant at Coworking on 15th Ave, a local office space in central Phoenix. Eric Diaz is the cofounder of this office area that is located in an awesome neighborhood close to Phoenix College. Coworking on 15th Ave is one among the several coworking areas sprouting all over Phoenix but sets itself apart with its neighborhood like atmosphere.  Our Nativa team is thrilled to have the opportunity to work in a great location and also collaborate with other Phoenix locals who also cowork here.  Not to mention we get to drink the best coffee, barbecue at lunch, and then blow off those calories playing dodgeball.

We look forward to seeing Coworking on 15th Ave grow to its full potential and establish itself within the Phoenix local community later on this fall.

About Coworking on 15th Ave

Coworking on 15th Ave was created for hard working people to get the job done without having to miss out on social interaction. Our mission is to …

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Hispanic Retail – 2012 Conference

A Conference Not To Be Missed

One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and is a spokesperson for Pepsi. She—along with other Latino celebrities—represents the burgeoning Hispanic population that is conversely taking over America’s retail industry.



The Hispanic Retail 360 Summit is shedding light on this mammoth market during it’s eighth annual conference taking place August 15 – 17th at the J. W. Marriott at LA Live in Los Angeles, California. The conference and exposition aims to help retailers maximize their business with the growing Hispanic market in the U.S., and comes at no better time. Researchers from IBISWorld reveal that in 2011 alone, the overall buying power of Hispanics in the US hovered at the $1.1 Trillion mark, 9.5 percent of the US total.

Below is a video in which Lili Gil explains the top reasons to attend the Hispanic Retail 360 Summit:

Actor, Spokesman and Retired Soldier J.R. Martinez Will Keynote Hispanic Conference

The summit’s keynote, is J.R. Rodriguez,13 season winner of ABC’s “Dancing with the Stars”, 2012 Tournament of Roses …

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Non-Profit Lifeline of Ohio Launches Hispanic Campaign, partners with MLS Team

The Knee Injury

When Venezuelan midfielder Bernardo Añor of the Columbus Crew attributes his success on the field to his fans, take his word for it. Añor says his dream to play soccer professionally was made possible by his tissue donor.

Just a few years ago, Añor was kicked from behind during play and suffered a torn ligament requiring a tissue transplant to repair his knee.  With the support of his family and friends, Añor underwent the successful procedure.  Thankfully, Añor is now back in the game, and able to pursue his dream as a soccer player better than ever.

Bernardo Añor signing a young heart recipient’s t-shirt

Bernardo Añor signing a young heart recipient’s t-shirt


Añor, along with four other Columbus Crew athletes, is joining forces with Lifeline of Ohio, an independent, non-profit organization that promotes and coordinates the donation of human organs and tissue for transplantation—for the second consecutive season – for their “Heroes On and Off the Field” (Héroes En y Fuera del Campo) campaign.

First Kick 2012

The goal of the Heroes On and Off the Field campaign is to raise awareness about tissue and organ donation, beginning with “First Kick 2012,” the Columbus Crew’s first home game taking place …

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Press Release: The Power of Social Media, from The Defense Logistics Agency

Columbus, Ohio – DK’s own Natasha Pongonis was the featured speaker at a Defense Logistics Agency (DLA) workshop in October in which she talked about the strong influence of social media, especially when working with Hispanics.

The first workshop in the “Professional Enhancement Series” provided an overview of the positive and negative aspects of social media.


“The Power of Social Media,” held Oct. 11 as part of the DLA Land and Maritime Hispanic Heritage Month celebration, explained social media,
security settings to protect yourself, and the do’s and don’ts of personal and professional profiles.

Instructor Natasha Pongonis, a native of Argentina who is fluent in four languages, has been the social media director at DK Web Consulting
since 2009. The company’s mission is to provide clients with modern and creative web solutions in a sustainable way.

Pongonis said the term “social media” refers to the use of web-based and mobile technologies to turn communication into an interactive
dialogue. Social media and networking has become a versatile tool and can be accessed by anyone, she said, noting that one person can post or share information with hundreds, even thousands, of people across the world in a matter of seconds. Three …

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Why Im Going to the LATISM (Latinos in Social Media) Conference

It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back.  I signed up to attend as the folks that run LATISM, or #LATISM as it is perhaps more commonly known, really get social media and its role with Hispanics.  Even better, it will be in November before Thanksgiving and I really have wanted an excuse to get to Chicago anyway.

Let me tell you a bit more about LATISM, the conference, and what tracks I will personally be attending.

The Basics

LATISM stands for Latinos in Social Media.  The group was founded as a non profit in 2009 dedicated to advancing the social, civic and economic status of the Latino community.  The group has grown fast and is recognized as the most influential online movement in the new multicultural Web.

Following #LATISM

A view of #LATISM on Twitter

LATISM enjoys one of the largest Latino network on Facebook and also is creator of one of the most popular hashtags on Twitter, the #LATISM hashtag, which captures over 10 million impressions on a daily basis.

People know that if you want the most current news on what is going …

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DK Web Consulting inks Deal with ScarGuard Labs

Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide

DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive product line being sold in over 60,000 stores nationwide.  DK is tasked with the entire online Hispanic marketing presence for Scarguard including a Spanish language website, blog, as well as Facebook and Twitter profiles.  DK was chosen against several competitors for their exemplary background working with several well known CPG (consumer packaged goods) brands across the country.

Additionally, DK’s health communications work for the Centers for Disease Control and Prevention assisted Scarguard to choose DK as the right fit for the project.

DK will also be creating and maintaining a Spanish language website, blog, and social media forums for the firm’s cosmetic surgery office also located in Great Neck, NY.

About Scarguard Labs:

Scarguard Labs is a specialty pharmaceutical company that is guided by doctors, pharmacists and pharmaceutical biochemists with over 75 years of combined experience. Our products were developed by a plastic surgeon with a keen understanding of the most common problems and the latest advancements in medical biotechnology. The result is a scientifically-proven …

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Exciting Partnership – Social Media Spanish & Hispanic PR Blog

We are very excited to begin partnering with The Hispanic PR Blog.  Hispanic PR Blog will be publishing many of Nativa’s blog articles related to Hispanic social media and web news.

The Hispanic PR Blog  is the nation’s No. 1 resource for news and views about Hispanic public relations and social media. The blog is part of Hispanic Media Trainers, LLC, a media and tradeshow company that also owns the annual Hispanic PR & Social Marketing Conference.

Visit the Hispanic PR Blog to sign up and get content from Social Media Spanish as well as many other top Hispanic Marketing Bloggers…

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