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When to Partner With a Hispanic Marketing Agency

When to Partner With a Hispanic Marketing Agency

As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don’t know where to start. Well, you have a couple of options. You could roll up your sleeves and get your hands dirty trying to do it all on your own and see what happens. Or, you could reach out to a Hispanic marketing agency with years of experience in a variety of industries and let them take on the challenges that lie ahead. That leads me to my first question:

 How do you find a good Hispanic agency Partner?

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In this podcast Eric Diaz gives you advice from his five years of experience on how you can effectively partner with a Hispanic marketing agency. Learn about what internal capabilities an agency should have and how to assess their previous Hispanic marketing work. Also in this podcast, Eric explains what specific indicators you can look out for to determine a good fit between you and the Hispanic agency.

With so many important factors like how and when to partner with an agency, take a minute and listen to this podcast. Then you can …

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What is Online Listening?

What is Online Listening?

In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people’s conversations online about a specific brand, product, or company. Online listening tracks what people are saying by pulling keywords that are relevant to a brand from thousands of publicly posted sources such as Facebook, Twitter, Blogger, Tumblr, and a ton of other forums online.

What Are the Benefits of Online Listening?

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As a business owner or marketer you can listen to opinions, concerns, and preferences to get a feel for market trends. With this insight you can predict consumer behavior or change your marketing campaign according to what the data tells you. Online listening can give your business an advantage over your competitors by giving you data to predict trends, create more effective marketing campaigns, and find online influencers in your industry. See how online listening has benefited such companies as Sherwin Williams, Fox Broadcasting, the Center for Disease Control and Prevention, and Proctor and Gamble.

We tell the story about how a Hispanic marketing agency with offices in Phoenix, Arizona and Columbus, Ohio became an industry expert in Spanish online listening and is …

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How To Use Facebook Tabs

What is a Facebook tab?

A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?

Benefits of Facebook Tabs

eric diaz of social media spanish

Eric Diaz of Social Media Spanish

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.

For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.

For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest …

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The Benefits of Using an Email Marketing Drip Campaign

Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign?

 

In this episode of the podcast Eric Diaz, co-founder of Nativa, answers these questions and adds insight from his personal experience managing drip campaigns. Eric and I talk about the things you can do to grow your email list, how to get set up to do a drip campaign, and the benefits of each type of drip campaign.

A drip campaign can be an effective way for businesses to aid consumers through the sales cycle if executed properly. So whether you are a marketing expert or an entrepreneur who is just getting started, this podcast will help you start, launch, and properly manage a drip campaign for your business.

 

Please leave a comment below and let us know how drip campaigns have helped your business. We would love to hear from you.

If you want to hear a certain topic or challenge addressed in one of our podcasts, please leave a comment below.

Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and …

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The Dangers of Using a General Market Agency When Targeting Hispanics – Part 2

Do you use Facebook to advertise or promote your business? Or, have you thought about using Facebook ads to reach more potential clients and grow your business?

When targeting Hispanics with Facebook ads there are some things you should know.

In this episode of the podcast I talk to Eric Diaz, co-founder of Nativa, about the potential dangers of using a general market agency when targeting Hispanics using Facebook ads. Eric talks about what mistakes he saw a general market agency, without the proper knowledge, make when targeting Hispanics and how that impacted their client’s image.

In the industry news segment of the show we talk about what Facebook hashtags could mean for businesses in the future.

Please leave a comment and let us know how Facebook ads have worked (or not worked) for your business.

 

 

Check out Options to Reach Hispanics With Facebook Ads to learn more about Facebook advertising.

If you want to hear a certain …

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