US Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested in receiving advertisements on their mobile devices, compared to only 9% of non-Hispanics of the same age group. In fact 23% of Hispanic Millennials confirmed they would be likely to follow up and complete a purchase of products they had seen advertised on their mobile devices. This can be compared with just 14% of non-Hispanics who reported the same.
Additionally, in 2013 Hispanic market research firm ThinkNow found that 77% of Hispanic Millennials confirmed that advertising received on their mobile phones provided information useful to them about new products and services they would consider for purchase.
There you have it. So whether you are actively pursuing the Hispanic Millennial market or simply care to know more about this group we sure hope that you enjoy this Hispanic mobile advertising report. Please take a moment to share with us via social media or our contact form about what your brand is doing to connect with this ever-evolving, and always interesting group!
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Smartphones are a particularly beloved device among all Hispanics, and Millennials are no exception. Nearly three-fourths of Hispanic Millennials report owning a smartphone, compared with just 34% of the older generation. Why is this? you may wonder. Consider that Hispanic Millennials mobile usage is often impacted by the likelihood that they may live in multigenerational households with more people in them, where in these cases mobile devices offer special benefits: including privacy and freedom.
Some recently published facts from the 2014 Nielsen Digital Consumer Report include that mobile data usage is 16% higher among Hispanics compared with non-Hispanics. Hispanics are twice as likely to upgrade their tablets as their peers, and nearly half (49%) of all Hispanic respondents planned to upgrade their smartphones within the next 6 months.
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The evidence keeps piling up, as more studies confirm that Hispanic Millennials lead the general population in social media usage.
In 2012 the Pew Research Hispanic Center, a project of the Pew Research Center, shows that 84% of Hispanic internet users between ages 18 and 29 are users of Facebook, Twitter or another social networking site.
Specifically to the Millennial age range (18-34), Hispanics over-index in their usage of social media. 86% of U.S. Hispanic Millennials use social media, compared to only 47% for their non-Millennial Hispanic elders, and the younger group is also more likely to follow a brand on social media.
A recent study, commissioned by Unilever with its media planning agency Mindshare and performed by social media tool ShareThis, concluded that Hispanic consumers are twice as likely to share content or click on shared content than the general population. They found that content shared by Hispanic consumers is 35% more likely to be clicked on than content shared by the non-Hispanic population. It was also discovered that Hispanic consumers are twice as likely to purchase the products they share about, compared to non-Hispanic consumers, who are only 1.3 times as likely to make a purchase …
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity.
Today, we are beyond excited to be celebrating our first anniversary rebranded as the Nativa Multicultural Communications Agency.
And to keep our simplistic approach, we’re sharing our biggest lesson of the year, which has actually been a building block for all our businesses.
Now in our 7th year in business we continue to feel pride in how our team has been able to keep us, and our clients, innovating.
Here are some highlights for Nativa and team from 2014:
During my recent visit to Guadalajara, Mexico I had the opportunity to connect and work from an organization called “Nevermind” founded by Luis Othón Villegas. Nevermind not only provides a co-working space for freelancers, architects, and designers, but also encourages the exchange of creative ideas as well as collaboration on different innovative projects.
In this type of environment you get to know many interesting people and learn about their different professions and projects. During one of my conversation with Luis, I got to share a little bit about my role as the New Media Manager for Nativa and the different projects in which we have participated to help bridge the gap between brands and the Hispanic market in the US as well as teach the importance of the Latino shopper and his/her increasingly growing buying power.
I imagine my conversation with him captured his interest in the matter and a few days later I received an invitation to speak on their monthly radio show Huevos Radio. Empollando Talent Creativo (English: Huevos Radio. Incubating Creative Talent) to share with the listeners more about the work we do as a multicultural marketing agency and how we help companies in the United States …
What is Online Listening?
In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people’s conversations online about a specific brand, product, or company. Online listening tracks what people are saying by pulling keywords that are relevant to a brand from thousands of publicly posted sources such as Facebook, Twitter, Blogger, Tumblr, and a ton of other forums online.
What Are the Benefits of Online Listening?
As a business owner or marketer you can listen to opinions, concerns, and preferences to get a feel for market trends. With this insight you can predict consumer behavior or change your marketing campaign according to what the data tells you. Online listening can give your business an advantage over your competitors by giving you data to predict trends, create more effective marketing campaigns, and find online influencers in your industry. See how online listening has benefited such companies as Sherwin Williams, Fox Broadcasting, the Center for Disease Control and Prevention, and Proctor and Gamble.
We tell the story about how a Hispanic marketing agency with offices in Phoenix, Arizona and Columbus, Ohio became an industry expert in Spanish online listening and is …
What is a Facebook tab?
A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?
Benefits of Facebook Tabs
Eric Diaz of Social Media Spanish
In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.
For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.
For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest …
Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign?
In this episode of the podcast Eric Diaz, co-founder of Nativa, answers these questions and adds insight from his personal experience managing drip campaigns. Eric and I talk about the things you can do to grow your email list, how to get set up to do a drip campaign, and the benefits of each type of drip campaign.
A drip campaign can be an effective way for businesses to aid consumers through the sales cycle if executed properly. So whether you are a marketing expert or an entrepreneur who is just getting started, this podcast will help you start, launch, and properly manage a drip campaign for your business.
Please leave a comment below and let us know how drip campaigns have helped your business. We would love to hear from you.
If you want to hear a certain topic or challenge addressed in one of our podcasts, please leave a comment below.
Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and …