Category

Hispanic Trends

Latino Language Choice: Fast Food Industry
Hispanic MarketingHispanic Trends
February 7, 2017

The (Data Validated) Latino Language Choice when Advertising to Hispanics

There is no doubt about it, Spanish is here to stay. In fact, national statistics show that by 2034, 70% of U.S Hispanics aged 5 and older will speak some level of Spanish at home. However, to be…
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Hispanic TrendsTraditional Hispanic Marketing
June 19, 2015

Phoenix Arizona Hispanic Advertising – Careful Use of Spanglish is Key

As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be learned in Spanglish and Spanish advertising…
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Hispanic TrendsMillennials
June 17, 2015

8 Things to Know: Hispanic Millennial Brands and their Preferences

Brands Hispanics have traditionally been classified as a brand loyal group. Conventional wisdom stated that if you can win the Hispanic consumer at a young age, you would have him/her for life. This has changed…
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Hispanic TrendsMillennials
June 12, 2015

8 Facts to know about Hispanic Millennials, #5 Spending

Spending   In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers.  When considering the…
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Hispanic TrendsMillennials
June 2, 2015

8 Facts to know about Hispanic Millennials, #4 Hispanic Culture

Culture   Hispanic Millennials want to stand out and be recognized as Latino and close to 70%, regardless of language, are focused on Hispanic culture and reward brands that acknowledge their culture.  Consider a recent Millennial…
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Spanglish Billboard located on 7th St in central Phoenix
Hispanic TrendsTraditional Hispanic Marketing
May 28, 2015

Phoenix Arizona Hispanic Advertising – Learning from 7th Street Billboards

In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced right here in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is constantly evolving and as…
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Hispanic TrendsMillennials
May 18, 2015

8 Facts you should know about Hispanic Millennials, #3 Education

Education Hispanic Millennials continue to pursue higher education at significant rates. It is inspiring to see that in 2012, nearly 50% (49%) of Hispanic recent high school graduates were enrolled in college, compared with 47%…
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