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8 Insights to know about hispanic millennials, #8 Advertising


AdvertisingUS Hispanic Millennials over-index in being receptive to advertisements and offers from brands about their products and services. Experian Marketing Services in 2013 discovered that 19% of Hispanics aged 18 to 34 are interested in receiving advertisements on their mobile devices, compared to only 9% of non-Hispanics of the same age group.  In fact 23% of Hispanic Millennials confirmed they would be likely to follow up and complete a purchase of products they had seen advertised on their mobile devices.  This can be compared with just 14% of non-Hispanics who reported the same.

Additionally, in 2013 Hispanic market research firm ThinkNow found that 77% of Hispanic Millennials confirmed that advertising received on their mobile phones provided information useful to them about new products and services they would consider for purchase.


There you have it. So whether you are actively pursuing the Hispanic Millennial market or simply care to know more about this group we sure hope that you enjoy this Hispanic mobile advertising report. Please take a moment to share with us via social media or our contact form about what your brand is doing to connect with this ever-evolving, and always interesting group!

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Why we are Attending the Multicultural Retail 360 Summit 2015

We at Nativa are very excited to be part of the Multicultural Retail 360 Summit event and connect with the successful retail and advertising professionals that will attend. We are expecting there to be top-notch Hispanic marketing content with presentations delivered by key sponsors and leading multicultural professionals based on real case studies. Not only does this summit provide an opportunity to connect with industry experts but also to learn from important decision-makers that are essential to keep our business thriving.  We at Nativa are going with the mindset to learn important new strategies that we can implement for our clients and partners. Overall, we’re very excited to be part of this conference again, check out our wrap-up from of their most recent trips to this multicultural conference.

The Basics

Attending an industry conference or summit is one of the best things you can do for the future of your business or brand that you manage. The Multicultural Retail 360 Summit is the only conference focused on identifying and segmenting multicultural consumer strategies to help retailers and communications agencies implement the appropriate product mix and marketing messages to boost revenues and customer loyalty with these growing consumer groups. This program …

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The Nativa Agency Expands to Mexico

With the recent news about Social Media Spanish and DK Web Consulting re-branding under the name Nativa, we would like to make another announcement we think you will like – Nativa now has an office in Guadalajara, Mexico.

You may be asking – why would a Hispanic (multicultural) marketing agency have an office in Mexico? I’m glad you asked.

Nativa expands to Mexico

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According to the 2012 United States Census Bureau, 65% of Hispanics living in the United States are of Mexican descent. That means over 33 million people in the United States are of Mexican descent. For the sake of comparison, that’s more people than the entire population in the state of Texas. That’s more people than the population of Ohio and New York State combined. Only Mexico has a larger population of Hispanics than the United States.

Even though Hispanics leave their native country behind to come to the U.S., it’s their culture that stays with them. It’s also their culture that influences what they eat, what they wear, where they buy groceries, and how they spend their money. As a multicultural marketing agency it is important for us to have a pulse on both the U.S. …

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Why a Hispanic Marketing Agency in Ohio?

An Argentine in Ohio

As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United States. I find it very interesting when people ask me why I, an Argentinean from birth, decided to move to Ohio and start my own Hispanic marketing agency here instead of Miami or Los Angeles. They certainly give very little credit to Ohio and the great opportunities that it offers to Hispanics and their businesses. That is why today I would like to share with you some of the reasons why I believe Ohio matters to the Hispanic marketing industry.


Hispanic Influence in Ohio

Ohio is a very diverse state.  According to the 2006 American Community Survey by the U.S. Census Bureau, Ohio’s Hispanic population grew by 22.4 percent since 2000 and more than doubled since 1980. African Americans now represent 12.9 percent of the population, and several other minorities have made Ohio their preferred location to live. Hispanics however, are the fastest growing minority group in the state.

Ohio is also home to major corporations such as Wendy’s, Macy’s, The Limited Brands, Battelle, Kroger …

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Women and Online Purchasing Power

Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last March being Women’s History Month or rather their prowess as leaders have put them in the limelight. Nevertheless, this debate has motivated me to take a look into current online trends among women as a whole.

What is the effect of women in social technology?

According to a recent study by Pew, 71 percent of women are users of social networking sites, compared with 62 percent of men, for which a similar trend was observed with regard to mobile use. Furthermore, women are more social than men when it comes to engaging with brands, buying products that they have seen ads for and making recommendations online. An interesting statistic also shows that women are leading in the online space commonly known to be dominated by men:

  • 47.2 % of Major League Soccer fans are women
  • 46.5% of MLB fans are women
  • 43.2% of NFL fans are women
  • 37% of NBA fans are women
  • Women spent 80% of all sport apparel dollars and
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Why Does The Latina Shopper Matter?

Who is the Latina Shopper?

As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the clothing we wear to home goods, to the music we listen to, Latinos have a hand in it all. To kick off the New Year, we thought it fitting to highlight the role that Latinas (las mujeres) play in the retail industry.

Adrian Carrasquillo from NBC Latino wrote an interesting article about how Latinas are changing the face of America, and how multicultural marketing is influencing our every day purchases, decision-making, and trends—though many overlook the effect of Latinos. For the current general market, the Latina woman represents beauty, style and sensuality, but at the same time is a pillar of family values and a champion for her Hispanic heritage.

Zoe Saldana for Lens Crafters Ad Campaign

Zoe Saldana for Lens Crafters Ad Campaign


Brands that truly understand the buying power of both Latina shoppers and acculturated Hispanics are the ones that have succeeded in making an emotional connection with the demographic. (Keep in mind the constant evolution of the statistical projection of this group):

  • 66 percent
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