Category

Facebook

January 4, 2016

How many US Hispanics on Facebook

A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
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Case Studies
July 23, 2014

Case Study: Castrol Motor Oil (Hispanic Facebook Marketing Social Media Outreach)

Castrol Motor Oil, knowing Hispanics affinity for soccer capitalized with a sponsorship of Christiano Ronaldo, one of the best  players in the game to bring awareness to their brand on all channels including Facebook and Twitter. Brief The Nativa…
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Advertising - Social MediaCase StudiesHispanic Marketing
June 26, 2013

The Dangers of Using a General Market Agency to Execute a Hispanic Campaign – Part 1

Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is paramount to the success of a campaign.…
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Spanish-targeting-facebook
Advertising - Social Media
April 17, 2013

Options to Reach Hispanics with Facebook Ads

The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and selecting images that convey your…
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February 18, 2013

What’s The Buzz About Facebook’s Graph Search Tool?

Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
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Advertising - Social Media
August 1, 2012

How to Remove Your Image and Name from Facebook Ads

Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads.  I wrote about this last year on the dangers of showing up…
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Presentations
February 21, 2011

How Government and Non-Profits are using Hispanic Social Media.

The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.”  Case Studies to include The…
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June 3, 2010

Measuring Social Media Engagement

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging?  Why yes, absolutely there is.  What needs…
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Hispanic Marketing
May 7, 2010

How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans

Many large brands such as Nike, McDonald's and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of…
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