It is all about the Consumer Experience:
Brands that advertise at concerts and music festivals have long known this, and I have witnessed this in the work my agency does in social media monitoring; just how important
A few weekends ago I went to an all-ages outdoor music festival that featured several currently popular entertainers including Pepper, Slightly Stoopid, Rebelution and J.Cole. I challenged myself to do something out of my comfort zone; attend an outdoor music festival. Unbeknownst to me, I would wind up leaving the popular venue with several valuable lessons that are important for even a digital marketer (as I am) that typically has little to do with events or experiential marketing. The first thing I learned was that I am not quite as suited for an outdoor music festival as I assumed. Having expected a sit-on-the-grass experience as I enjoyed at my last music festival (Lollapalooza ’95 in Columbus anyone?), I was ill-prepared for the standing room only, pushing/screaming of passionate fans while in 105+ degree Arizona heat. More important than this personal realization however were the experiential marketing lessons I learned that day from the energetic youth and the brands that engaged them.
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity.
Today, we are beyond excited to be celebrating our first anniversary rebranded as the Nativa Multicultural Communications Agency.
And to keep our simplistic approach, we’re sharing our biggest lesson of the year, which has actually been a building block for all our businesses.
Now in our 7th year in business we continue to feel pride in how our team has been able to keep us, and our clients, innovating.
Here are some highlights for Nativa and team from 2014:
Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the event is ‘Marketing to Latinos in 2015’ where Nativa’s own Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year. Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.
This will be the second event that Nativa is sponsoring for Collectivo, which is no surprise given the great turnout and excitement for that panel discussion titled ‘Hispanic or Latino’. We expect more great things from the Collectivo group and anxiously await this …
This Wednesday night was the inaugural event for a new Phoenix area Hispanic marketing networking group named Collectivo. Nativa has been active in supporting the new group by providing sponsorship for their first two events.
— Anaïs (@anaiisba) September 18, 2014
Attendance was excellent at the first event; there was approximately 70 people who came to see what the discussion about the new Hispanic marketing group was all about. The Office Pile coworking space venue was perfect for the event as it allowed people to freely grab an adult beverage and find someone new to converse with in this open environment.
— The TOP (@theofficepile) September 18, 2014
There was great networking to be had at the Collectivo inaugural event. A diverse crew assembled with a mix of people from all types of professions such as marketing agencies including Santy and Lane Terralever, web agencies like User 10 and Breeze Advantage, and Hispanic marketing professionals from numerous big valley brands and organizations such as …
Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker for The 2014 National Welcome Week and Hispanic Heritage Month Celebration hosted by the Mayor of Columbus, Ohio, Michael B. Coleman.
This Friday, September 19th at 11:30 a.m. at The Center for Workforce Development at Columbus State Community College, community and government leaders, as well as influential local and regional businesses will celebrate minority Hispanic businesses bringing “positive economic impact” to the city of Columbus and state of Ohio, as well as our nation.
On this day, Mayor Michael B. Coleman, will address how “New American populations contribute cultural richness and increase the economic growth and development of the city.”
New census data shows a 9% increase of Hispanic population in Ohio since 2010 and that Hispanics now represent an estimated 3.4 percent of Ohio’s population. In 2012, Ohio’s Latino buying power totaled $8.2 billion, which was an increase of 432 percent since 1990.
This is important to us at Nativa because we haven’t just been leaders of this movement locally, but …
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for the high profile Brazil-Mexico FIFA World Cup soccer game. We decided to host the event at the Arcadia Tavern, conveniently located halfway between Phoenix and Scottsdale, making it easy for people in both cities to attend in less than a 15 minute drive.
Maria from Nativa set the tone early by showing off her colors (tricolors to be exact) early on in the morning. While most people attending wore their business casual gear (it was a workday at noon after all) there were a few others in Mexico gear and even one brave soul in Brazil garb!
The Nativa Hispanic soccer marketing table was packed. This was not a surprise as our partner Jaime Talamante from New York Life helped promote the event and together we found that getting Hispanics to watch soccer is about as difficult as it …