It is all about the Consumer Experience:
Brands that advertise at concerts and music festivals have long known this, and I have witnessed this in the work my agency does in social media monitoring; just how important
A few weekends ago I went to an all-ages outdoor music festival that featured several currently popular entertainers including Pepper, Slightly Stoopid, Rebelution and J.Cole. I challenged myself to do something out of my comfort zone; attend an outdoor music festival. Unbeknownst to me, I would wind up leaving the popular venue with several valuable lessons that are important for even a digital marketer (as I am) that typically has little to do with events or experiential marketing. The first thing I learned was that I am not quite as suited for an outdoor music festival as I assumed. Having expected a sit-on-the-grass experience as I enjoyed at my last music festival (Lollapalooza ’95 in Columbus anyone?), I was ill-prepared for the standing room only, pushing/screaming of passionate fans while in 105+ degree Arizona heat. More important than this personal realization however were the experiential marketing lessons I learned that day from the energetic youth and the brands that engaged them.
In the recording, the announcer details how Natasha came from Argentina as an exchange student to the Ohio State University 10 years ago, where she met her husband and then moved to Columbus. In 2011, as an advocate for the Latino community and with the desire to be an entrepreneur, Natasha started Nativa, a multicultural marketing agency, focusing on digital communications and relevant content creation.
With offices in Ohio and Arizona, Nativa’s sister company OYE! was also recognized as a Top Latino startup in 2014 and the only one with female ownership.
Natasha expects to continue growing and innovating within her profession. Congratulations Natasha for your accomplishments!
To hear the complete audio recording in Spanish click play below:…