March 22, 2024
6 Personal Networking Strategies in Marketing
Networking strategies through the landscape of the marketing industry can be a complex endeavor, so we've gathered insights from six seasoned professionals, including Heads of Marketing and CEOs. They share strategies ranging from engaging in…
February 1, 2024
Transformative Perspectives: Eric Diaz Explores the Impact of AI on Higher Education
Critics argue that relying on AI risks undermining the importance of education, potentially affecting the quality of teacher-student relationships. Eric Diaz, a distinguished professor at Phoenix College in Arizona, recently shared his thoughts on the beneficial…
January 25, 2024
Racial Challenges Faced by Diverse Founders with Eric Diaz
Recertification for the SBA 8a Program As part of Nativa having received accreditation from the United States SBA as an experienced small business whose owners are socially and economically disadvantaged, Nativa owner Eric Diaz recently…
January 23, 2024
The Evolution of the 4Ps of Marketing: A Foundation for Businesses
History of the 4ps of Marketing The evolution of the 4Ps of marketing gained widespread acceptance as a foundational framework for marketing strategy. They provided a structured approach for marketers to plan and execute their…
January 19, 2024
Digital Marketing Through the Ages: A Historical Journey
Digital marketing is one of the most invaluable and widely embraced methods by consumers in today's digital era. Statista recorded a staggering 4.6 billion active internet users and 5.2 billion mobile phone users worldwide as…
December 7, 2023
My Journey Through the Internship with Nativa Marketing
My journey through the internship with Nativa has taught me a lot. My name is Omar Lascares, and I am fortunate enough to have worked with The Nativa throughout this 2023 Fall Semester. I am…
December 7, 2023
5 Effective Methods for Researching and Understanding Multicultural Consumer Preferences
To gain a deeper understanding of the preferences and needs of multicultural consumers, we sought insights from Market Research Analysts and CEOs. They provided us with five unique types of research and data collection methods,…
December 7, 2023
4 Examples of Content that Celebrate Cultural Diversity and Foster a Sense of Belonging in the Workplace
To understand how content creation can celebrate cultural diversity and foster a sense of belonging, we sought insights from founders and a Chief DEIB Officer. From inclusive marketing for brand growth and consumer loyalty to…
December 5, 2023
4 Ethical Considerations When Marketing to Diverse Demographics
In a bid to understand the ethical considerations companies should bear in mind when targeting diverse demographics, we sought insights from four industry professionals, including a Public Relations and Content Marketing Specialist and a Marketing…
December 5, 2023
My Nativa Experience: Allison Bender
My name is Allison Bender and this Fall 2023 semester, I've had the incredible opportunity to serve as a marketing intern at Nativa Multicultural Communications. I am a senior at Arizona State University studying Global…
November 16, 2023
Unlock the power of AI with Nativa – MasterClass on AI Prompting
Unlock artificial intelligence marketing and its power with our OpenAI Masterclass! Instructed by our industry expert Eric Diaz, Co-Founder of Nativa, immerse yourself in this learning experience he provides, where you'll delve into the latest advancements in…
November 1, 2023
4 Strategies to Incorporate Cultural Sensitivity and Inclusivity into Your Marketing Materials
To help you infuse cultural sensitivity and inclusivity into your marketing materials, we've gathered four insightful strategies from professionals in the industry who are often asked to address this important topic. Their ideas ranged and…
July 14, 2023
13 Digital Marketing Trends Companies Should Consider
Digital marketing trends are essential to comprehend in business. In the ever-evolving digital landscape, it's crucial to stay ahead of the curve. We've gathered insights from 13 industry leaders, including CEOs, founders, and digital marketing…
June 13, 2023
13 Essential Strategies for Starting a Successful Blog
Starting a blog can be a daunting task, but with these right strategies for starting a successful blog, you will find that it will be a smooth, painless ride. We've gathered 13 expert tips from…
June 1, 2023
3 Ways Sound Design Can Improve Marketing Campaigns
In the vast sea of marketing campaigns, how do you make waves? The answer: with sound waves of course! Ok, maybe it isn’t obvious, but; have you considered how sound design in marketing can elevate…
May 23, 2023
Interview Questions in Marketing to Be Prepared For
Interview questions in marketing can be challenging to think about to prepare yourself. To help marketing professionals ace their interviews, we asked nine industry leaders, including co-founders, CEOs, and a revenue marketing manager, to share…
May 23, 2023
Impacts of AI on Diverse Populations
To better understand the various impacts of AI on diverse populations, we sought insights from founders, researchers, and HR professionals. From breaking language barriers to eroding students' research and analysis skills, explore the six perspectives…
May 5, 2023
My Nativa Experience: Grace Bender
My name is Grace Bender and I have been an intern at Nativa during the 2023 Spring semester. I am a graduating senior attending Arizona State University studying Spanish, Personal Health, and Applied Business Data…
April 18, 2023
Promoting Diversity and Inclusion in the Workplace
Promoting diversity and inclusion in the workplace is essential. From being open with your commitment to bettering the workplace to forming a committee to do the work, here are five answers to the question, "What…
March 31, 2023
9 Tips and Strategies to Start a Business
Starting a business can seem like a lot. Luckily there are some tips and strategies to start a business! From prioritizing logistics to understanding your knowledge gaps, here are nine answers to the question, "What…
March 21, 2023
Creative Advertisement Tools Used for Standing Out
It is important to use creative advertisement tools for your business. It helps companies stand out from their competition. Creative advertisement tools also help to peak consumer interest in a company. Whether it is from…
March 7, 2023
What to Look Out for in a Potential Phishing Scam
A potential phishing scam can be hard to identify. It is important that companies teach their employees what to look out for before opening an email or going to an unsecured website. Anyone can be…
March 7, 2023
11 Tips for Creating a Marketing Strategy
Creating a marketing strategy can pose as a challenge. There are many factors that fall into it. But, creating a marketing strategy is vital for any business. From being realistic with your budget to achieving…
February 23, 2023
Cybersecurity Strategies to Protect Your Network
In today's technological world, it is vital to understand the priority of implementing cybersecurity strategies within any organization to protect them from cyber threats. If you are starting a brand new business or have an…
February 22, 2023
Nativa at the White House
Partner Natasha Pongonis Meets Kamala Harris Natasha's Journey To honor Hispanic Heritage Month, a momentous occasion occurred for Nativa Co-Owner, Natasha Pongonis, who immigrated from Argentina and is a proud U.S. citizen. She…
February 21, 2023
Invisible Cryptologists in Honor of Black History Month
In honor of Black History Month, we dive into some inspirational history. Our focus goes on recognizing invisible cryptologists that served before and after World War II. What is a Cryptologist Cryptology is the encryption…
February 21, 2023
How to Reach Your Specific Target Market
From correctly understanding your customer to having a good idea of their lifestyle, we asked industry experts for strategies to help reach your specific target market. Here are ten answers to the question, "What are…
February 3, 2023
Latino vs Hispanic, Latine vs Latinx, Which Term to Use?
Latino vs Latinx vs Hispanic vs Latine? Which is right? The most common terms to describe people of Latin American descent are Hispanic and Latino. They are the most known and used however the terms…
January 24, 2023
TikTok UGC Rising Up
UGC on the Rise The rise of UGC (user-generated content) is rampant. Many brands and organizations advocate for this brand-specific social media content in their creative marketing and ads. UGC can be shared as photos,…
January 19, 2023
New Instagram Features Coming in 2023
Instagram is constantly retooling its core platform to add features that users will appreciate. Recently, the illustrious app has added several new features that help its billions of daily active users share and connect with…
December 2, 2022
Marketing to Eco-Conscious Audiences: 9 Dos and Don’ts
In today's business landscape, all companies need to think about how their business operation might impact the environment. Failure to do could cause a significant backlash if eco-conscious audiences are not satisfied with the efforts…
November 10, 2022
Nativa Employee Spotlight: Khari Cooper, Graphic Designer
Nativa is a workplace made up of many unique individuals. In this Nativa employee spotlight, we are going to highlight one of Nativa's Graphic Designers, Khari (Coop) Cooper! Who Is Khari Cooper? Khari (Coop) Cooper…
October 11, 2022
Our Terkel Partnership Makes Blog Writing Easy
The Importance of Blogs and SEO Blogging is a powerful tool Nativa utilizes as a part of our online marketing strategy as it allows us to share about our business, the services we provide, as…
October 10, 2022
6 Cause Marketing Trends that Will Shake Up 2023
Which cause marketing trends will pave the way in 2023? To help you optimize your opportunities for cause marketing for your brand in the coming year, we asked marketing experts and business leaders this question…
September 30, 2022
How to Find the Right Cause for Your Brand to Support.
How can you find the right cause for your brand to support? To help you identify the right cause that your brand can meaningfully support, we asked marketing experts and business leaders this question for…
August 29, 2022
My Experience with Nativa as a Confused College Student
Life Before College When I was nearing the end of my high school journey, I had a very hard time adjusting to the reality that I would soon be moving on to the next major…
July 12, 2022
Working with Diverse Suppliers: Top Tips from the Association of National Advertisers (ANA)
Working with Diverse Suppliers In the past few years, an increase in desire and awareness towards the support of diverse suppliers has spurred clients to pursue diversity in who is working on their marketing &…
July 1, 2022
10 TikTok Marketing Tips You Should Know
Which Tiktok marketing strategies have been effective in 2022? To help you best promote content on TikTok, we asked social media managers and marketing professionals this question for their best strategies. From using trending audio…
June 16, 2022
7 Best Practices For Influencer Management
Best Practices for Managing Influencers To help you best manage influencers working with your business, we asked marketing and social media managers this question for their best guidance. From building real relationships to having a…
June 16, 2022
Positive Culture Transformation in the Workplace
In today’s diverse and interconnected world, working with individuals from various backgrounds is becoming the norm. However, we still have a long way to go to fully understand and embrace the positive impact of cultural…
May 24, 2022
8 Trends In User Generated Content (UGC)
To help bring our readers' attention to trends in user-generated content, we asked marketing leaders and social media managers to discuss what trends they were seeing in user-generated content to obtain their best insights. They…
April 26, 2022
Nativa’s Spectrum Entry for 2022 Award
Nativa's Spectrum Entry for 2022 Award. 2022 Spectrum Awards Nativa is honored to, once again, compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the AMA Phoenix Spectrum Awards. Nativa…
February 15, 2022
8 Reasons Why Multicultural Marketing Is Important
Why is Multicultural Marketing Important? To help you recognize the importance of multicultural marketing, we asked marketing professionals and business owners this question for their best insights. From engaging customers in the right context to…
February 1, 2022
Digital Champions TV: Natasha Pongonis Interview
Interview on Digital Champions TV with DailyAdBrief Recently I was invited to do an interview with Charlene Shirk, host of Digital Champions with DailyAdBrief. The show is dedicated to bringing advertising and marketing experts to…
January 30, 2022
Do Your Agency Clients Need Multicultural Marketing?
In this recent podcast from the Smart Agency Masterclass, Jason Swenk sat down to speak with Eric Diaz and Natasha Pongonis, co-founders of Nativa, about how important multicultural marketing is and the significant impact it…
September 20, 2021
Prospanica Award Winner: Eric Diaz Wins Brillante Award For Entrepreneurial Excellence
2021 Prospanica Awards This month, Nativa Partner Eric Diaz will be honored as the recipient of the prestigious Brillante Award for Entrepreneurship Excellence granted by Prospanica for his exceptional contributions and leadership capabilities focused on…
August 11, 2021
Multicultural Marketing Excellence: Nativa Wins Spectrum Award for Influencer Marketing Campaign
2021 Spectrum Awards This past month, the AMA Phoenix Spectrum Awards gave Nativa the opportunity to compete with the Valley's best and brightest marketing, advertising, and public relations agencies for the coveted awards. Nativa was…
August 9, 2021
Mentoring Young Professionals And Future Marketers
Last Stop of a Roadtrip This summer Nativa and O.Y.E's co-founder Eric Diaz had the opportunity to share some of the wisdom he has acquired throughout his life and entrepreneurial journey with Roadtrip Nation with…
August 3, 2021
Exchange Student Gone Entrepreneur in the Land of Opportunity: Natasha Pongonis Reflects on the Beginnings of her Career
Prior to obtaining success as cofounder of Nativa and OYE, Natasha Pongonis had very different plans for her future. Before beginning her journey as a Latina exploring careers in entrepreneurship Natasha envisioned herself as a…
June 30, 2021
Personal Branding: Control Your Path
I was recently invited to speak to The Boeing Project Management Community of Excellence on the topic of leadership, personal branding, and cultural awareness. These are all topics that I am personally deeply passionate about.…
May 7, 2021
‘Tails’ of Nativa Pet Owners
At Nativa we pride ourselves in our company values that encompass inclusivity, customer focus, integrity, among many others. The employees who embody the Nativa culture all serve a variety of roles aimed at driving success…
April 16, 2021
The Nativa Experience: The Perspective of A Marketing Intern
My name is Claire Sheriff and I was a Marketing Intern for Nativa during the Spring 2021 semester. It's so important to get an honest look into an internship and prior employees' experiences in the…
March 18, 2021
Which Rideshare Apps are Frequented Among Diverse Audiences?
Can You Order Us a Ride? Rideshare apps have become a staple on all smartphones to assist in getting around town. They've proven controversial in many cities that have active and vocal taxi services as…
March 5, 2021
So What is Nativa’s Paternity Leave Policy?
My Wife's Water Broke 2 Weeks Early My wife's water broke an hour after the email I wrote to one of my favorite clients. In the email, I mentioned that two weeks from now there…
March 3, 2021
Cars, Chips, and Local Eats | Which Super Bowl Ads Were Most Popular Among Hispanic Audiences?
Do you watch the Super Bowl for the football or for the ads? This is a staple question among Super Bowl viewers around the nation. While some have a passion for the sport, others are…
February 24, 2021
Honoring Black History Month at Nativa
Black History Month at Nativa As Black History Month (BHM) winds to a close, we wanted to share how Nativa is working to create conversation in our communities about the importance of Black history and…
February 19, 2021
Going to the Gym During a Pandemic | A Multicultural Analysis
How are gyms faring among various stay-at-home orders during a global pandemic? As the pandemic settled in America, many of the norms were stripped away, including daily gym routines. Gyms quickly became regarded as a hotspot…
February 10, 2021
Nativa Welcomes Newest Phoenix Interns
Welcome to our new Phoenix interns! As Nativa gets settled into the new year, we have also brought on 4 new interns. Interns work on projects that interest them to get hands-on work in the…
February 3, 2021
Inspiring Young People on their Professional Journey
How can we Kickstart "Gen-Z" on their Career Path? At the end of last year, December 18-19 2020, our cofounder, Natasha Pongonis of both Nativa Multicultural Communications and O.Y.E. Business Intelligence was invited to speak at El País con…
January 29, 2021
Which NFL Teams are Scoring with Diverse Audiences?
How are NFL teams really resonating among a diverse audience? Football is a large part of American culture that harbors passionate fans, their love for the game, and a strong desire to win. The various NFL…
January 27, 2021
Marvel vs DC: Where do Minorities Stand in The Comic Book Rivalry
Let's take a look at comics. They're the foundation of the top selling blockbusters in the past decade. It's clear that the two top contenders in the comic realm are Marvel and DC. They both…
January 8, 2021
My Phoenix Marketing Internship Experience at Nativa
When I first spoke to Nativa co-owner Eric Diaz, it was during my interview. He asked me what I was most excited about in a potential internship, and I replied, "Finally using my Spanish." Nativa…
December 22, 2020
Nativa Selected to Support ADAMH Coronavirus Communications Strategy
Cultural Competency Key in Selection of Nativa as Agency Partner This month, Nativa was thrilled to announce that they have been selected by the ADAMH (Alcohol, Drug, and Mental Health) Board of Franklin County to…
December 22, 2020
Nativa Welcomes New Employees to Work on Government Accounts
It has been a busy close of 2020 for Nativa! Closing out this crazy year on a high note was of extreme importance for our small company. Nativa, like so many small other companies, experienced significant…
November 10, 2020
How has COVID-19 Impacted Women in the Workplace? Interview with Dr. Chen, Associate Prof. at OSU
Last week Nativa co-founders Natasha Pongonis and Eric Diaz invited Dr. Joyce Chen to be part of the show and share her insights on how working from home has impacted people in the workplace. Specifically,…
November 2, 2020
How Do You Support Local Business During Covid-19?
Business Closures Nationwide In March, the first fears of the global pandemic arose. Many businesses, especially small and local, were uneasy about the forthcoming economic hardships. It quickly became the survival of the fittest. For…
October 2, 2020
Minority Conversations about gamescom
Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from…
October 2, 2020
Hispanic vs. Black Conversation on Trump and Biden
In this blog post, we wanted to share an update of our last election discussion to see how Hispanic vs. Black conversations have evolved regarding these polarizing candidates. We recently used O.Y.E. software to provide…
September 25, 2020
Nativa Quoted by Phoenix Business Journal on Actions Taken to Support Black Lives Matter Movement
Over the last few months at Nativa we have been consistently educating ourselves and rethinking our standard methods as a marketing agency to ensure we are more inclusive of all ethnicities. As a Latino-owned business,…
September 10, 2020
Hoops are Back! Multicultural Conversation about the NBA’s 2020 Return
NBA fans? So are we, check out previous articles on the league. We recently used O.Y.E. software to provide an analysis of the conversation occurring regarding the NBA's 2020 return. Check out all 3 resources…
July 30, 2020
Business Travel in a Pandemic is like a Telenovela
Hi everyone! My name is Larissa Pagán and I work as a Social Media Marketing Specialist at Nativa. Recently, as part of another project outside of Nativa, I had the chance to take on an important assignment outside…
June 19, 2020
Nativa Doing More to Support the Black Community
At Nativa, we have always prided ourselves on being culturally diverse. Our team of marketing professionals come from different backgrounds, speak multiple languages, and many on the team have been born or fully immersed in other…
April 24, 2020
Out of Home (OOH) Ads in the #5 Metro Market During COVID-19
Whether you reside in a major U.S. metropolitan area or not you have seen them. Anyone driving down the freeway during COVID-19 has likely encountered the newest out of home billboard ads, each bringing a…
April 17, 2020
Issues When Using the Same Diverse Stock Photos
Infamously, the Trump administration was found to be using very creative stock images and videos as part of their 2020 re-election campaign advertising via Facebook last year. Not to be outdone, Pete Buttigieg's 2020 presidential…
March 30, 2020
Five Tips To Work From Home
Five Tips To Work From Home As with most other marketing agencies, due to COVID-19, Nativa is operating entirely from home to prevent spreading the virus and to help our community. We know that sometimes it…
March 24, 2020
Renewed Focus – Nativa in Atlanta
Nativa's Origin - First Major Contract in Atlanta It all seems poetic that Nativa in 2020 puts an increased emphasis on the city of Atlanta. As we think back to the origin of Nativa, our…
December 4, 2019
How I Discovered the Value of Being Bilingual
By Ana Cisneros This is a blog written by Nativa’s intern, Ana Cisneros, about how she discovered the value in speaking multiple languages. I grew up in an environment where I found that knowledge of…
November 11, 2019
Multicultural Lunch and Learn with Nativa: Data-Driven Insights
Multicultural Lunch and Learn with Nativa - “Data-Driven Insights: Discover the authentic voice of the fastest-growing group of consumers” As America grows more diverse, minority groups are becoming “Super Consumers.” Multicultural consumers are the fastest-growing…
August 26, 2019
For Brands – How to Regram, 5 Steps You Need to Follow
As a multicultural marketing agency, we’ve been creating social media content for our clients for nearly a decade and something we have realized is the power of sharing one of our social media influencer's content…
August 13, 2019
Brown Sheep: Embracing Latina
By: Karina Griffin This is a blog written by Nativa’s intern, Karina Griffin, about her experience growing up Latina in a predominantly white world and how she came to understand her dual heritage. ------------------- We…
April 4, 2019
Movers & Shakers: Natasha Pongonis on Argentina, Architecture and Breaking Down Barriers
This piece originally appeared in TechOhio's featured stories. We interview the founder of OYE! and Nativa Natasha Pongonis’ path to entrepreneurship wasn’t quite a straight shot. Growing up in Argentina, the founder once studied architecture in…
March 21, 2019
Community Conversations at SXSW
My journey at SXSW began on March 8th and there’s no better way to celebrate International Women's Day than by doing something I absolutely love, sharing my story as a female entrepreneur! Southwest Airlines brought together…
January 29, 2019
5 Tips for How to Choose a Multicultural Food Influencer
Introduction to Multicultural Influencers Influencer marketing continues to grow as an important part of the modern brand and its fair to say that influencers will continue to have a strong impact on creating brand awareness…
January 8, 2019
The Future of Multicultural Marketing in the U.S.
As co-founders of both Nativa and OYE! Business Intelligence, my partner Eric Diaz and I spend a signficant amount of time attending and speaking at conferences nationwide. Several months ago I was invited to speak…
November 29, 2018
Black Friday & Cyber Monday Multicultural Insights 2018
Black Friday & Cyber Monday 2018 Each year, Black Friday and Cyber Monday are highly anticipated shopping events for all US consumers and retailers. In the case of Black Friday, it is increasingly becoming an online shopping event perhaps…
October 5, 2018
Nativa Receives First 2 Federal Contracts as an 8a Certified Multicultural Communications Agency
Nativa, an SBA 8a certified multicultural communications agency which holds offices in Columbus, OH and Phoenix, AZ recently received two direct federal contracts. One contract is from the Ohio Air National Guard and the other…
October 3, 2018
Multicultural Agency Leaders from Nativa Interviewed – Podcast from Nationwide Insurance
Last month, Nativa co-founders Natasha Pongonis and Eric Diaz were invited by Nationwide Insurance to be part of the Business Solutions Center Business Spotlight to share their story as business owners and disruptors in technology.…
September 19, 2018
5 Ways to Advertise to Hispanics on Facebook and Instagram
With a strong presence on all social media platforms, Hispanics in recent years have gained the watchful eye from brands. In 2016 it was found that around 13.1 million U.S. Hispanics have an active account…
May 14, 2018
Top 4 Methods for Translating a Website to Spanish
Don’t get too excited yet thinking users are going to flock to translate your Pre-paid Legal website into Samoan!
October 25, 2017
Media Day with Cronkite News / UnivisionAZ
The Nativa Hispanic communications agency hosted media from Cronkite News this week in response to a request that the team received regarding insights on Hispanic millennials and their diet and eating habits in comparison with their…
October 23, 2017
Winning Latino Fans – Game of Thrones Case Study
Our sister software company, OYE! Business Intelligence shared the following Latino fans report recently about the ultra-popular show Game of Thrones and their debut of season 7 this past summer. We have seen from previous…
October 13, 2017
Nativa Partner Natasha Pongonis Honored to be on Panel of Nationwide Insurance Hispanic Heritage Month Event
Nativa leader Natasha Pongonis today participated as a panel speaker during the Nationwide Insurance Hispanic Heritage Month event. Several of the topics discussed to a livestreamed audience across the nation were: hurricane relief, diversity, inclusion, communication tactics…
July 24, 2017
Latino Micro-Influencers are Changing Marketing
Image: Public domain via Pexels While many research studies have been conducted to analyze data on the most effective platforms for reaching different groups of consumers, the economic power of today’s Latino consumer is no…
June 17, 2017
When Less is More: Latina Micro-Influencers Pave the Way – Interview with Tyannah Vasquez
The Smile – Meeting Tyannah As I’ve learned in the advertising business, you can tell a lot from a smile. When I first came across Tyannah’s friendly expression; I knew she was a perfect match…
March 23, 2017
Bilingual Account Manager
Bilingual Account Manager Job Description: Nativa is a nationally renowned multicultural marketing agency looking for a passionate Bilingual Account Manager with expertise in Marketing/Advertising who will partner with our clients and ensure their long-term success.…
July 7, 2016
Multicultural Retail 360 Summit: a three day event to learn from top leaders in the industry
Overview The 2016 Multicultural Retail 360 Summit will be the largest and most extensive business conference offered in its 11 year history. Originally known as ‘Hispanic Retail 360,’ this year’s conference will be the most…
June 23, 2016
Nativa Endorsed by the U.S. Small Business Administration as an 8a Certified Hispanic Agency
The Nativa Multicultural Communications agency received great news in June 2016 as it has been certified by the 8(a) Business Development Program of the U.S. Small Business Administration (SBA) as an 8a certified Hispanic agency. The SBA,…
April 1, 2016
Why use OYE! – Hispanic Social Media Listening Tool
Updated April 1, 2016. As Hispanic Marketers we know that there are 54 million Hispanics in the US (17% of US pop.), but how do they engage with your brand? That is the question you…
March 28, 2016
A Look inside Multicultural Retail 360 Summit 2016
The week of March 21st I had the opportunity to interview Don Longo, Editorial Director of Convenience Store News, CSNews for the Single Store Owner and Multicultural Retail 360. Our agency, Nativa, is proud to be a media…
March 10, 2016
The Horrors of Cross-Cultural Advertising Translations
When it comes to translating a word or a sentence to another language the quickest way is to use an online translator that gives you a hopefully near-perfect translation. But what happens when these go wrong? Brands and agencies spend millions of dollars each year translating their content to precisely share their message with speakers of a foreign language, or residents of another country. However, the high expense does not…
January 28, 2016
Influencers’ Perspective: How to Pitch to Latina Bloggers?
A few weeks ago the Nativa team had the pleasure of hosting and interviewing Kathy Cano-Murillo, also known as The Crafty Chica as well as her daughter Maya Murillo from Maya in the Moment about how to approach…
January 13, 2016
How Many Latinos in the US on Instagram
Instagram has exploded in popularity over the past few years, especially with Latinos in the US. While the social channel is not as popular as Facebook is in term of users, the photo-sharing app does have…
January 4, 2016
How many US Hispanics on Facebook
A few years ago we provided an outlook as to how many Hispanics used Facebook. Now its important to discuss that the number of Hispanic Facebook users is on the rise, albeit not nearly as fast…
November 16, 2015
Experiential Marketing Lessons – An Old Dog Learns New Tricks at the Music Festival
A few weekends ago I went to an all-ages outdoor music festival that featured several currently popular entertainers including Pepper, Slightly Stoopid, Rebelution and J.Cole. I challenged myself to do something out of my comfort zone; attend…
November 13, 2015
Leading the Majors: The Man behind the D-backs Hispanic Sports Marketing Initiative
I combed the mid-town Phoenix coffee shop, looking for a familiar face amidst the well-caffeinated clientele. I finally recognized the satisfied smile from the face behind one of the most influential Hispanic social media presences…
September 28, 2015
Co-Owner, Natasha Pongonis Featured on LA MEGA 103.1 FM Interview
Nativa's co-owner, Natasha Pongonis, was recently featured in an interview by radio station, LA MEGA 103.1 FM in Columbus Ohio. In the recording, the announcer details how Natasha came from Argentina as an exchange student…
September 9, 2015
How Many US Hispanics on Twitter
Updated on 9/9/2015 Several years ago, we provided an outlook of how many US Latinos/Hispanics can be found on Twitter. Today we announce the much needed update which discusses the number of total US Hispanics on Twitter. This…
August 18, 2015
Straight Outta Compton – Hispanic Culture & Movie Marketing
This weekend the film Straight Outta Compton made over 60 million dollars in its debut. This is the highest revenue music biopic that has ever debuted, and the fifth biggest August opening of all time. The movie has…
July 24, 2015
My Experience as a Hispanic Marketing Intern at Nativa
My experience interning with Nativa these past two months has been a great one. When I first applied and got selected I was then thinking about adding marketing as a second major but decided against it. However,…
June 12, 2015
8 Facts to know about Hispanic Millennials, #5 Spending
Spending In an interesting study from BIA/Kelsey, it was found that nearly 18% of Hispanics surveyed said they use YouTube for local shopping, compared to roughly 10% of their non-Hispanic peers. When considering the…
March 12, 2015
What Makes Arizona Hispanics Unique?
In the business of mass communications, understanding American culture across the states is tough. Understanding minorities' diverse cultures across the regions is even tougher. Now ask yourselves, what happens when you're dealing with 1st, 2nd, 3rd…
January 28, 2015
Nativa’s Advantage as the Digital Multicultural Agency in Phoenix
Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent national media coverage. For us…
January 9, 2015
ONE YEAR REBRAND ANNIVERSARY AS NATIVA Multicultural Communications ( Cheers to All! )
Columbus, OH – In December 2013, we officially announced the birth of Nativa. Back then, we had one reason for the change – simplicity. Today, we are beyond excited to be celebrating our first anniversary…
November 14, 2014
Nativa to Sponsor Collectivo Event: Marketing to Latinos in 2015
A Great Learning Event to Kickoff 2015 Nativa is proud to announce that they will be hosting the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the…
November 12, 2014
Natasha: Latina Entrepreneur of the Year
Natasha Pongonis of Nativa named "Entrepreneur of the Year” by Latina Style “Land of the free, home of the brave,” will forever define immigrants who move our country forward. Yet freedom means nothing without brave…
October 9, 2014
AMA Phoenix Presentation – Phoenix Marketing Minds Unite to Talk Marketing Measurement
Quality over Quantity Overall the attendance for the October 9th AMA Phoenix Hispanic marketing event was not as high as I had hoped. However, the good thing was that the roughly 20-25 people that came were…
October 1, 2014
Social Media Week Miami Conference Wrap Up
I have been to bigger conferences in Miami, but Social Media Week Miami was indeed a great event. The event had a mix of different marketers and media professionals and not the regular group I usually see.…
October 1, 2014
Why are Brands so Focused on the Hispanic Market?
During my recent visit to Guadalajara, Mexico I had the opportunity to connect and work from an organization called “Nevermind” founded by Luis Othón Villegas. Nevermind not only provides a co-working space for freelancers, architects, and designers,…
September 22, 2014
Nativa’s Co-Founders to Speak at the 2014 Social Media Week Miami Conference
For the first time in Nativa’s history, co-founders Eric Diaz and Natasha Pongonis will speak at the popular Social Media Week Miami Conference, which will be held September 22-26, 2014 in the iconic city of…
September 17, 2014
2014 Ohio’s Hispanic Heritage Month Celebration
Nativa’s Natasha Pongonis Announced as Keynote Speaker Columbus, OH – All of us at Nativa are beyond excited and proud of our very own, Natasha Pongonis, co-owner at Nativa, who will be the Keynote Speaker…
September 2, 2014
CASE STUDY: CDC: (National Influenza Vaccination Week Outreach Campaign for the Latino Community)
Brief Every year during the month of December, the Nativa team collaborates with the Centers for Disease Control and Prevention (CDC) to implement an outreach campaign for the Latino community with the important message about flu…
September 2, 2014
Case Study: Arizona State University (Future Sun Devil Families Program for the Latino Community in Arizona)
Brief Our client, the Access ASU program within Arizona State University (ASU), reached out to the Nativa team to trans-create (translate in a culturally relevant manner) a full curriculum of its Future Sun Devil Families English…
August 29, 2014
Hispanic Marketers Perspective: 2014 National Conference on Health Communication, Marketing and Media
Natasha Pongonis presenting at the 8th annual CDC National Conference on Health Communication. My First CDC Conference Last week I attended the 8th annual CDC National Conference on Health Communication, Marketing and Media. I was…
July 8, 2014
CDC (Latino LGBT Research & Ambassador Outreach)
Above is a resource that can be found on the CDC LGBT Reasons website which can be used to create awareness of the importance of HIV testing for people of all sexual orientations. Brief The…
June 19, 2014
A World Cup Party to Remember
On Tuesday the 17th, the Nativa staff decided to do something we dont do near enough. Have some fun! We invited 50 of our favorite partners, clients, and generally delightful people to join us for…
June 10, 2014
Case Study: Charmin Toilet Paper -Online Listening Marketing Data for Controversial TV Ad Campaign
The Charmin Bear family, as seen on the Charmin.com website. Brief P&G's Charmin toilet paper approached Nativa with the goal to find out how Hispanics felt about their product and the “Enjoy the Go” advertising…
April 15, 2014
Billboard Advertising – The Pulse of Hispanic Marketing
A Break from the Action... Traffic was thick and I was looking for anything to take my mind off a rough day at the office. Busy from what seemed to be endless client meetings, I decided…
March 6, 2014
The Nativa Agency Expands to Mexico
With the recent news about Social Media Spanish and DK Web Consulting re-branding under the name Nativa, we would like to make another announcement we think you will like – Nativa now has an office…
February 7, 2014
Why a Hispanic Marketing Agency in Ohio?
An Argentine in Ohio As you may know, people in the Hispanic marketing industry are always on the go. Almost every week I am flying out to client meetings, conferences and events across the United…
December 12, 2013
Social Media Spanish Rebranding as NATIVA
Why are we rebranding as Nativa? One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web…
November 28, 2013
Start-ups and Latino Innovation
The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources. My Start-up Story I recently completed a 10 week intensive program with 10xelerator, …
October 18, 2013
When to Partner With a Hispanic Marketing Agency
When to Partner With a Hispanic Marketing Agency As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don't know where to start. Well, you have…
September 30, 2013
What is Online Listening?
What is Online Listening? In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people's conversations online about a specific brand, product, or company.…
September 24, 2013
How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,…
September 19, 2013
Nativa will now be Coworking in central Phoenix
A new office for Nativa If you hadn't heard, Nativa is now coworking in Phoenix! Eric Diaz, co-owner of Nativa and founder of Coworking on 15th Ave We are excited to be the primary tenant…
August 23, 2013
The future of Ecommerce
A few weeks ago I received an invitation to attend an event sponsored by DHL and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and…
August 2, 2013
The Benefits of Using an Email Marketing Drip Campaign
Is a drip email marketing campaign right for your business? What can you do to grow your list of emails? What content should you include in each campaign? In this episode of the podcast…
April 17, 2013
Options to Reach Hispanics with Facebook Ads
The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and selecting images that convey your…
April 1, 2013
Women and Online Purchasing Power
Lately, there has been a lot of buzz surrounding Yahoo! CEO Marissa Mayer and Facebook’s COO Sheryl Sandberg as both are women in high-powered roles. Perhaps, some of the debate had something to do with last…
February 18, 2013
What’s The Buzz About Facebook’s Graph Search Tool?
Graph Search - personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many businesses and brands,…
February 6, 2013
Using Google+ Hangouts to Connect our 3 National Offices
The Annual Digital Retreat This story is about a meeting, but not just any typical meeting. Three teams met for the first time, "face to face," across three states a cumulative 3,000 miles apart. While…
January 11, 2013
Why Does The Latina Shopper Matter?
Who is the Latina Shopper? As access to technology and the convenience of online consumerism changes the way we shop, it’s impossible to ignore the role Latinos play in setting trends and styles. From the…
November 20, 2012
Marketer’s Perspective: LATISM 2012 Conference
As mentioned in my recent post on the Hispanic Retail 360 Summit, marketers must often make tough decisions on which conferences to attend, given that there are time and budget constraints. While LATISM 2012 was…
November 6, 2012
Looking Back at Hispanic Women’s Corporation Professional Development & Leadership Institute 2012
GM diversity team members hosted a special dinner during the Hispanic Women's Conference to meet and mingle with local Phoenix media. Great food and conversation set the tone for the events that transpired during Hispanic…
September 28, 2012
Hispanic NBA Players a Hit with Latino Fans
Top Hispanic NBA Players Rake in Conversations Between Seasons Who knew Hispanic basketball players were still a major topic of conversation in the off-season? It seems that even when they’re not on the court, NBA…
August 24, 2012
Marketers Perspective: 2012 Hispanic Retail 360 Summit
Every year there are scores of conferences that beckon my attention. They all claim to be the go-to event where you will not only learn key strategies, but also have the chance to connect with…
August 1, 2012
How to Remove Your Image and Name from Facebook Ads
Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up…
April 25, 2012
Hispanic Retail – 2012 Conference
A Conference Not To Be Missed One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and…
April 2, 2012
Does Your Campaign Need a Network of Bloggers? Part II
Last week we introduced you to Romina, a 31-year-old Latina blogger from New York City. As the author of Mamá XXI, a Spanish-language source for coupons, deals and general interest for Latino families, Romina is…
March 15, 2012
Does Your Campaign Need a Network of Bloggers?
With the burgeoning blogosphere, simply having a web presence is not enough. Companies need to establish a successful website, social media campaigns as well as a blog strategy to stay relevant in today’s online market.…
March 8, 2012
Why would a Hispanic Marketing Agency Locate in Phoenix?
DK's First Year Anniversary in Phoenix On Monday, March 12, my firm DK Web Consulting completes its first year in operation since opening a second office in Phoenix last spring. Much has happened in the past…
February 15, 2012
‘The Numbers’ (Listen like the NBA: ¡Con Emocion! Part 2)
Last week, we promised we would highlight the numbers from our “Listen Like the NBA: ¡Con Emoción!”story, as well as how the NBA’s Hispanic marketing group leverages social media in order to keep their fans…
February 10, 2012
Super Bowl XLVI Ads: Hispanics Are Talking
With 111.3 million average viewers, and 114 million tuning in just for Madonna's halftime performance, Super Bowl XLVI made its mark in Super Tazón (Spanish word for Super Bowl) history, breaking the previous viewing record.…
January 30, 2012
Listen like the NBA: ¡Con Emoción! (Part 1 of 2)
Emoción The National Basketball Association’s (NBA) Hispanic platform, éne-bé-a, which we featured in a two-part series last season, is off to a fast start. With growth numbers almost unrealistic to any brand, the éne-bé-a’s key to their organic social media growth is…
December 14, 2011
El Sporting KC: Focus on Social Media (Part 2 of 2)
Lo prometido es deuda (A Promise Delivered) As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media. If you haven’t read…
October 26, 2011
MLS Fútbol (Soccer) Teams With Spanish Online Presence
In the 4th minute of Saturday night's game against DC United, Omar Bravo of Sporting KC was anxious to take the shot. Sporting KC, who had been in last place as recently as June had…
October 9, 2011
Why Im Going to the LATISM (Latinos in Social Media) Conference
It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back. I signed up to attend as the folks that run LATISM, or #LATISM as…
July 25, 2011
DK Web Consulting inks Deal with ScarGuard Labs
Scarguard MD can be found at 60,000 CVS, Wal-marts, and other retailers nationwide DK Web Consulting has been chosen by Scarguard Labs of Great Neck, NY as the exclusive Hispanic digital agency for its extensive…
July 14, 2011
How and When to Partner with a Hispanic Marketing Agency
Thank you all for joining the presentation. Please download the presentation from Slideshare: How and When to Partner with a Hispanic Marketing Agency DK Web Consulting View more presentations from Dk Web Consulting.
February 21, 2011
How Government and Non-Profits are using Hispanic Social Media.
The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case Studies to include The…
November 19, 2010
NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)
The popular éne•bé•a Facebook profile Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less well known are some of the internal…
November 19, 2010
NBA Hispanic Marketing: A look inside the éne•bé•a (Part 1 of 2)
Dominican born Al Horford is an éne•bé•a spokesman and current player for the Atlanta Hawks. NBAE/Getty Images. The NBA proves that hard work on and off the court pays off. After significant research into what…
November 17, 2010
Why Marketing to Hispanics Works Presentation Download
17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed $1.3 trillion. At the same time, Hispanics are very active online, including the use of social media…
October 4, 2010
Running a Non Profit’s Hispanic Marketing Campaign – Florida State Hispanic Chamber of Commerce
Hector Herrera is a man with a plan. As the Director of Marketing and Communications at the Florida State Hispanic Chamber of Commerce (FSHCC), his goal is to expand awareness of their mission to promote…
September 13, 2010
Seeking the Double Rainbow – Ranking Hispanic Marketing Groups on LinkedIn
There are far too many LinkedIn Groups focused on Hispanic Marketing for any one Marketer to possibly engage with regularly. We took a look at 8 of the groups most readily available to a Marketer in…
August 26, 2010
Exciting Partnership – Social Media Spanish & Hispanic PR Blog
We are very excited to begin partnering with The Hispanic PR Blog. Hispanic PR Blog will be publishing many of Nativa's blog articles related to Hispanic social media and web news. The Hispanic PR Blog …
August 11, 2010
Where to Find Latinos: Social Media Alternatives
It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and…
July 19, 2010
Why Firms Need to Market to Hispanics
Hispanics are young and on Social Media, so why aren't you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050). The ever-growing Hispanic market…
July 14, 2010
Why Marketing to Hispanics using Social Media Works
Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target Hispanics? Benefits of Marketing to Hispanics using Social…
June 3, 2010
Measuring Social Media Engagement
So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs…